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M&S brings to life the messy reality of back-to-school
The back-to-school spot from Mother London showcases M&S’s best-in-class uniforms
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The art of doing nothing
Bruno Gomiero, Global Strategy Manager at LOLA MullenLowe, discusses how boredom can produce the most creative ideas
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Ford UK leans on social culture with ‘Passenger Princess’ push
Wieden + Kennedy’s ‘Passenger Princess’ campaign uses social media to highlight the unique offering of Ford’s new car
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Socially speaking, great content travels
By Mike Khouri
Brands need to ditch the “more is better” mindset and focus on creating killer content that actually resonates, says Mike Khouri
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Zoe acquires podcast production company Fascinate Productions
By Nicola Kemp
The move underlines the power of podcasting in both building brand awareness and driving brand purpose
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NatWest leans on Team GB in Challenge series
By Nicola Kemp
The campaign from VaynerMedia EMEA sees Team GB athletes highlight their business ventures
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The digital game: Creating a winning content strategy to expand a sporting fanbase
The digital age of sporting content requires brands and agencies to take a multifaceted approach
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The power of sport to build purpose-led campaigns
Sporting competitions are prime territory for brands to build brand messaging around
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‘Rest should never be seen as a 4-letter word’
Chris Jefford, CEO & Co-Founder of Truant, champions rest for keeping summer inspiration levels high
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M&M’s bring miniature magic to the summer of sport
By Nicola Kemp
The European launch of M&M’s Minis features miniature media and miniature athletes
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Beyond Stereotypes: Re-imagining Masculinity and Ageing
By Monique Centrone, Ph.D and Isabel Wiseman
The silence surrounding men ageing is deafening, writes Ipsos’ Monique Centrone and Isabel Wiseman
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‘The mind's creative faculties atrophy when we don't use them’
Elliott Starr, Creative Director at Impero shares how lists of ten can help avoid a summer slump
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What the Equality Olympics means for brands
By Trudi Harris
The 2024 Paris Olympics mark a watershed for equality Forsman & Bodenfors’ Trudi Harris explains why brands need to catch up