Trend
Paralympians declare they’re not participating
The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics
Trend
‘In order to be the best version of myself, I have to find time for “my thing”’
Alex Stolerman, Managing Partner, Growth at Forsman & Bodenfors London advocates for nurturing hobbies to avoid a slump
Trend
When you love sport, you love sport
By Nicola Kemp
Orange challenges outdated perceptions around the Paralympic Games with a powerful new campaign from Publicis Conseil
Trend
How personalisation, AI, and sustainability are shaping user experiences
The field of UX design continues to evolve rapidly, shaped by emerging technologies, user expectations, and industry shifts
Trend
‘The summer’s a great time to change your mind’
By Adam Foley
Adam Foley, CEO, Bountiful Cow, discusses using the summer to discover new perspectives
Trend
Why brands should give a crap about reactive marketing
By Alex Moore
Reactive media can be a powerful tool for driving cultural currency and brand growth, here's how brands can capitalise on this trend
Trend
Betting on compliance: A practical guide to gambling ad regulations
By Nick Breen and Josh Jaskiewicz
Nick Breen and Josh Jaskiewicz unpack CAP regulations to help advertisers minimise risks of regulatory breaches
Trend
‘There’s something profoundly inspirational about observing the ebb and flow of human activity’
Craig Roderick, Executive Creative Director & Co-Founder of Catch A Fire, says people are the key to continued inspiration
Trend
Three key ideas to stop your media strategy from failing in 2025
By Max Maharajh
Max Maharajh on the importance of forward planning and knowing your audience
Trend
From playlists to performance: what music psychology reveals about athletes and brand engagement
Melissa Morton, Research Manager at MassiveMusic, on what brands can learn about connecting with audiences, from the 2024 Paris Olympics
Trend
Laughs across borders: the art of using humour in international campaigns
Humour is back on the advertising agenda but landing humour across cultures can be a challenge
Trend
Visit somewhere different this summer: the real world
Richard Dennison, Executive Creative Director at The Ninety-Niners, encourages stepping out of adland for renewed creativity
Trend
Abercrombie’s second coming: curing the cool kid curse
Prematurely peaking, wrong crowds, and reality checks
Trend
Social media apps lose their cool as safety concerns rise
By Nicola Kemp
Beano Brain’s 100 Coolest Brands reveals that while Crocs are on the up, social media apps are slipping down the table