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Why Gen Z’s use of groceries as a status symbol should give brands food for thought
Kristy Snell, Creative Director at Chuck Studios, on building brand loyalty within a generation turning to food & drink to quench a thirst for luxury.
Kristy Snell
Creative Director Chuck StudiosAbout
Born and raised in South Africa, Kristy is a tabletop director and food photographer, working as a Creative Director at Chuck Studios. Her career has taken her from South Africa to Amsterdam, from director’s researcher to food styling and now directing. She believes in the power of telling food and drink stories through whimsical colour and Uncanny Valley style shots, developing Culinary Identities for some of the world’s biggest brands including Knorr, KFC and Lipton Ice Tea.
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