A parcel delivered into a tree after a three day delay and two hours of chatbots is just one festive shopping fails highlighted in a new campaign from Which?

The campaign, created by Neverland, with media partners Goodstuff, Brainlabs and Digital Voices, highlights the key issues that consumers face in the festive shopping season. From dodgy Black Friday deals, to rubbish customer service, to ‘shrinkflashion’ and ‘skimflation’ of festive food, the campaign highlights consumer flashpoints.

Which? is a not-for-profit consumer champion and the campaign aims to help cement its role in fighting the unfair treatment of consumers, supporting them to buy with confidence during the season of ‘spend, spend, spend’.

It has been designed to raise awareness of the fact that Which? can help consumers to make more informed choices during the most high-stakes shopping season of the year.

Backed by a £1.1 million investment, the campaign will run for four weeks across out-of-home, digital, radio and podcasts. The campaign will also include creator-led content from influencers Hayley Morris and the Ayodi family.

The out-of-home activity will feature contextual advertising at key national train stations and shopping centres to ensure consumers see these critical messages when and where they need them most.

This campaign follows a refresh of the 65-year-old Which?’s brand last year to highlight its consumer-focused mission beyond its core reviews product.

Kat Chinnock, Head of Brand at Which?, explained: “Christmas is a busy and challenging time for a lot of people. On top of this, we’re getting ripped off right, left and centre with worsening products and services for our money - from down-sized Christmas chocolates to unreliable deliveries to dodgy online marketplaces not sending what they advertised.”

She continued: “At Which?, we want to expose these poor practices - that our teams are busy investigating and lobbying against behind the scenes - while also providing people with a way of avoiding all the pitfalls so they can enjoy a more confident holiday season.”

 Lola Neves, Neverland's Chief Strategy Officer added: “No one can afford to get it wrong at Christmas, so luckily Which? is on hand to get it right for you.”

A succinct seasonal reminder that while Christmas is the season of goodwill to all, that ethos does not always extend to shoppers.