New season means new styles. A moment in the collective fashion calendar which has sparked Very’s first TV advertising campaign in seven years.

And while the fleeting summer sunshine may soon be in the rearview mirror, the vibrant ‘Haus of Flamingo’ campaign delivers sass and shades of pink in equal measure. 

The long-term fashion platform, developed in collaboration with The Gate, embraces the sentiment of Very’s brand proposition, ‘Let’s make it sparkle'. 

Haus of Flamingo has been designed to encourage customers to free their inner flamingo, which according to Very will ‘empower them to express their confidence and unique sense of style.’

The latest ‘Haus of Flamingo’ campaign introduces Very’s womenswear offering for Autumn, featuring key trends like the bold and striking ‘maximalism’, ‘boho femme’ with its ruffles, frills and shaggy furs, and the clean and minimalist ‘quiet luxury’. The campaign has been designed to showcase how these autumn essentials can elevate customers' wardrobes. 

New routines spark reasons for new wardrobes

As consumers swap their summer swimwear searches for coats, knitwear and winter clothing the Autumn sales period is key. According to Very sales in heavy outerwear triple, while sales in boots quadruple in this season.

The retailer’s customer insights show that the move to autumn is a key time for fashion, as the summer slump subsides and the back-to-school bonanza also fuels a back-to-work marketing moment. With new routines providing reasons to update their wardrobes for themselves and their family.

The autumn campaign features a hero 30-second film, complemented with cut-down versions, and an extensive suite of social-first content. Developed by The Gate in collaboration with Very's in-house creative team, the campaign was produced by RSA Films and directed by Tom Dream

Additionally, the campaign includes a selection of bold and distinctive stills captured by photographer Micaela McLucas.

Set in a sophisticated country manor the television campaign features a group of friends taking over the manor house, transforming it with an abundance of pink, sparkle, and of course, flamingo flourishes. Very’s autumn campaign will run in the UK and Ireland from the end of August across TV, video on demand, social and online. Media planning and buying was handled by Dentsu.

Jessica Myers, Chief Marketing Officer at Very, said: “We're excited to welcome our customers back to the Haus of Flamingo for autumn, and to do so with a TV ad means we’re really making a statement.

She continued: “Our customers love fashion, but it can sometimes feel stifling and samey. This season, we're turning up the confidence, swagger, and sass to showcase our vibrant fashion offering to even more people in top Autumn programming. We're bringing back the joy of self-expression so our customers can let their inner flamingo shine with even more sparkle.”

Charlotte Wolfenden, Managing Director at The Gate, added: "For autumn, we've evolved the Haus of Flamingo into a sophisticated country manor with a twist. It's a place where fashion meets fun, and everyone's invited to join the party. We've infused every corner with flamingo energy, transforming the traditional into something refreshingly bold and pink. It's fashion that doesn't take itself too seriously, but seriously delivers on style."