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Shaun the Sheep is back for Barbour in festive spot

The feel-good festive campaign is designed to promote the brand’s accessories range.

Nicola Kemp

Editorial Director Creativebrief

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Shaun the Sheep is back for another seasonal campaign for lifestyle brand, Barbour.

The campaign, which celebrates giving the gift of warmth this season, will see Barbour creating 30 limited edition, re-loved Shaun the Sheep inspired wax jackets, with all proceeds going to Oxfam. The continued focus on the circular economy, heritage and longevity of Barbour’s products is underlined by the partnership.

Created by Aardman, the stop-motion animation campaign brings Barbour to life at Mossy Bottom Farm.

The film stars Bitzer-The Farmer’s devoted dog and Shaun’s best friend-attempting to conduct a very cold choir of Shaun and his flock through some Christmas carols.

As their ‘baas’ begin to freeze, Bitzer has an idea – rushing off on his bike and returning with gifts from Barbour. All wrapped up in their Barbour hats and scarves, the flock are able to successfully defrost for the end of their Christmas carol.

Paul Wilkinson, Group Commercial Director at Barbour said: “After the success of last year's campaign, we are excited to be collaborating with Aardman for another year. A British brand that shares our core values of craftsmanship, attention to detail, and quality. The Barbour and Aardman customer is multi-generational, which was a big part of the inspiration behind this campaign. This year we are pleased to support Oxfam, giving 30 people the opportunity to purchase a unique, limited-edition Barbour x Shaun the Sheep Re-loved wax jacket with all proceeds going to the charity.”

Rachael Peacock, Senior Brand Manager at Aardman added, “We’re delighted to launch the next festive Shaun the Sheep adventure for Barbour. These iconic British brands share strong values of quality, craft and a shared love of the outdoors. Shaun and the flock have never looked better than in Barbour!”

A feel good festive spot which would successfully thaw even the most cynical of advertising hearts. 

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Christmas Fashion Animation