Trend

January 3rd 2025

Niche creators, educational content and optimisation

Snap leaders on the three trends brands need to be aware of in the creator economy in 2025 and beyond.

Nicola Kemp

Editorial Director Creativebrief

Voices

The Year Ahead: Breaking the taboo of gendered ageism at work

Let’s make 2025 the year we stop merely talking about breaking the ageism taboo and start building workplaces that reflect the full spectrum of talent and opportunity.

Trend

How Converse refused to conform at Christmas

Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.

Trend

Twix taps D Double E and Nella Rose for Twixmas anthem

The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.

Voices

Considering cultural differences in bereavement policy

Kitty Munroe, People & Culture Director at Lucky Generals on why now is the time to embrace an open and human approach to managing grief at work.

Thought Leadership

Stress, simplicity and setting the pace

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

Search Creativebrief

Case Studies

New Work

Agencies

Insights

BITE

Events

Archived Case Studies

News

Niche creators, educational content and optimisation

Nicola Kemp

Users who viewed this article also looked at:

The Year Ahead: Breaking the taboo of gendered ageism at work

How Converse refused to conform at Christmas

Twix taps D Double E and Nella Rose for Twixmas anthem

Considering cultural differences in bereavement policy

Stress, simplicity and setting the pace

Want to access more content?

Individual Membership