Aldi’s beloved Kevin the Carrot returns for another festive campaign, this time paying a visit to ‘William Conker’s’ magical factory.

The latest Kevin the Carrot saga has once again been created with the help of creative agency, McCann for supermarket Aldi. This year, the ad follows the familiar tale of Charlie and the Chocolate Factory reimagined in Kevin the Carrot’s vegetable-filled universe. The spot also sees the return of past characters Ebanana Scrooge and Marcus Raddishford who are there to celebrate Kevin’s successful journey around the factory.

The spot opens with five lucky winners including humble Kevin, waiting to enter the Magical Christmas Factory. Unlike the other winners, ‘Greedy, Gluttonous Grape’ and ‘Naughty Green Kiwi’ who land themselves in bother, Kevin explores the factory accompanied by Grate Grandpa.

The magical factory plays host to a range of festive treats and the pair take in the surroundings, meeting mischievous characters on the way including dancing Plumty-Dumptys and a Spoilt Little Sprout.

Kevin is the last carrot standing after the eventful journey. Upon passing the test and being handed the cheese to the factory, Kevin asks the wholesome question 'can I share my good fortune with everyone?’. The ad concludes with the uplifting message of togetherness: ‘Seasonal goodwill was truly in the air as Christmas is a time that’s sweeter when you share’’.

“It wouldn’t be the festive season without Kevin the Carrot on our TV screens; we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us,” says Jemma Townsend, Marketing Director at Aldi UK. “Christmas is made magical by coming together and sharing the joy of celebration even in tough times- just like Kevin wants to with his Christmas wish,” she adds.

The spot sees Kevin play again in culture. While last year Kevin waited with players at the airport ahead of the World Cup, this year’s Wonka theme ties in with the launch of the festive family film.

This year’s campaign brings back past characters while looking to the future to ensure Kevin provides both fresh entertainment and the comfort of Christmas tradition to audiences. Where Aldi’s carrot is now a mainstay of the festive period, the fresh iterations continue to capture the imaginations of audiences while showcasing the array of treats available at Aldi.