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Uncovering the efficiency illusion in advertising
By Chris Allan
Adludio report suggests chasing efficiency may be undermining effectiveness in digital advertising
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OOH and the modern day flâneur
By Katy Hindley
OOH advertising is no longer just a marketing tool but a dynamic element of urban design that enriches the experience of the modern-day flâneur, writes Katy Hindley
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Climate communications: emotional messaging will make or break the climate movement
Are people empowered to take action or are they being paralysed with climate anxiety?
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What can be done to ensure the Paralympics gets the recognition it deserves by harnessing the power of storytelling?
Paris 2024 is a pivotal moment to continue to influence change and platform the Paralympic games
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Consider overseas consumers for growth in luxury brands
What luxury brands can learn from China to navigate changing sector challenges
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5 ways brands can effectively implement AI in their advertising strategy
Leveraging AI to enhance and optimise processes will see the advertising industry enter a new era of innovation and effectiveness, says Adludio’s Ian Liddicoat
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‘AI disrupts, but humanity, heart and humour shine through’
Marie Stafford shares VML Intelligence insights from Cannes Lions 2024
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Goodbye originality: why Shein’s fast AI fashion suggests the future of marketing is about faking it
By Majid Bahi
From virtual influencers to AI-generated imagery, technology is having a huge impact on the fashion industry.
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How brands can give themselves a birds-eye view of culture
By Amy Davies and Jamison Duffield
Amy Davies and Jamison Duffield explain how brands can tap into culture with the help of AI.
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Why the next stage of UK CTV will be built on accountability and trust
By Anna Forbes
Anna Forbes shares how marketers can better maximise the opportunities CTV has to offer
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The robots are coming…
As technology advances, Laura Thomson-Staveley considers how to embrace AI and what needs a more human approach
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Gen Z and Alpha are redefining how UK brands see gaming
By Glenn Gillis
From streaming to E-sports, new avenues are helping brands to connect with gamers.
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Fallout’s lesson of collaboration for advertisers navigating the cookie apocalypse
By Hugh Stevens
As the cookie crumbles, Hugh Stevens navigates the change with the help of Fallout
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Culture is hard work
Henry Daglish shares how to build an internal culture and Bicycle’s journey to IPA CPD Gold