In 2018, the World Cup proved once and for all that, if you want to reach huge audiences around huge global events, you really don’t need to pay rights holders a huge fee to become a sponsor.
When Stonewall launched their first new campaign in 10 years, it was to speak to the ‘silent majority’ and mobilise them to make us much noise as the haters, to become vocal allies in the fight for equality.
By Lou Garrod
Today we live in connectivity overdrive. We fail to notice what we see, moreover our brains are trained to shut down to messages if over exposed.
The band Blur once claimed that modern life is rubbish. But the real truth is that modern life is busy, switched on and more than a little stressful.
The annual cornucopia of ideas, inspiration and tacos that is SXSW is drawing to a close in Austin. This was the year Elon Musk crashed the party, Arnold Schwarzenegger talked tough on climate change and Ashton Kutcher even hosted his own start-up contest.
Every March, masses attend South by Southwest (SXSW), the world’s leading tech and innovation conference in Austin, Texas. Over seventy thousand visitors come to go deeper into what is often described as the ‘Fourth Industrial Revolution’, the technological revolution.
In Bruce Sterling’s closing remarks yesterday we were told "Technologists are terrible at predicting the future because they try to solve everything”. Which is a funny thing to hear at the world’s biggest technology and innovation conference.
This year, Bruce Stirling focused on what was for me the stand out theme of this year’s SXSW: reconnecting technology with humanity and building an empathetic future.
By Jamie Inman
Brands aren’t human and the relationship metaphor is wildly overstated. Still, the ones that are winning finding ways to reveal the raw humanity that they contain within and in the customers that they serve.
Fast-forward to today and festivals’ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.
Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.
By Jovan Buac
In the future, will more brands successfully translate in the US? The big question isn’t just about how relevant your branding or pack design is, but rather it's about how compelling the overall brand experience is in an ever more competitive world.
By James Nixon
But if the way we eat has changed, what we eat needs to follow. Processed, high calorie, sugar-laden snacks just won’t cut the mustard anymore, so ‘Generation Graze’ is going to hunt down an alternative.
Google “retail is dead” and you’re faced with sifting through 26,800,000 search results. As a strategist working with retailers day-in day-out this is either a very bad thing or a very good thing, depending on which way you look at it.
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