By Zoe Yardley
Today, only 27% of the data industry is occupied by women. Zoe Yardley, Senior Data Analyst at Armadillo says that while she loves numbers, this isn’t the kind of statistic she wants to be seeing.
Innovations in technology and changes in media consumption have brought us to a key moment in esports. Luke Jackson-Smart, Associate Director at Kazoo highlights the brand opportunities.
Women are the perfect, and to date hugely overlooked, audience for electric vehicles. But, as Erminia Blackden, Strategy Director at ENGINE asks, will manufacturers realise this in time?
A brand experience must be authentic and transparent so that consumers actively want to be part of it. Alistair Niven, Account Strategist at BD Network believes that if brands are truthful, trust will follow.
By Luke D’Arcy
Luke D’Arcy, UK President at Momentum Worldwide highlights some of the key pillars of the experience economy, from participation to co-creation, and experience with purpose.
By Matt Wyatt
Matt Wyatt, Executive Planning Director at SNAP LDN introduces Purplebricks’ partnership with Team GB, as he invites brands to drop the lofty stuff and take themselves less seriously.
As research shows that two thirds of us aren’t getting enough sleep, Pedro Martins, Director at Total Media examines his own understanding of sleep, championing the internal policies that better align with people's lifestyles & improve employee wellbeing.
Southpaw’s Niki Macartney examines a shifting body positivity ideal, exploring both our physical health and mental wellbeing. Does what’s happening on the inside count for anything in 2020?
Aleksandra Melnikova, Head of Experience Design at Publicis•Poke explores the rapidly changing experience design landscape and what’s in store for the year ahead.
Mikael Jørgensen, CEO and Founder of &Co, reflects on our changing political climate and why he believes creative risk-taking is more important than ever before.
By Matt Wyatt
Matt Wyatt, Executive Planning Director at SNAP LDN highlights the power of empathy when it comes to developing a disruptive brand.
By Andrew Peake & Alex Scott-Malden
There are three bubbles that must be popped, if we are to liberate ourselves from being stuck in our ways and avoid the dangers of groupthink.
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