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Calm in the chaos
The band Blur once claimed that modern life is rubbish. But the real truth is that modern life is busy, switched on and more than a little stressful.
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Decoding SXSW 2018
The annual cornucopia of ideas, inspiration and tacos that is SXSW is drawing to a close in Austin. This was the year Elon Musk crashed the party, Arnold Schwarzenegger talked tough on climate change and Ashton Kutcher even hosted his own start-up contest.
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Feel the Future: 5 Key Themes from SXSW
Every March, masses attend South by Southwest (SXSW), the world’s leading tech and innovation conference in Austin, Texas. Over seventy thousand visitors come to go deeper into what is often described as the ‘Fourth Industrial Revolution’, the technological revolution.
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Two take outs from SXSW which will improve your ideas
In Bruce Sterling’s closing remarks yesterday we were told "Technologists are terrible at predicting the future because they try to solve everything”. Which is a funny thing to hear at the world’s biggest technology and innovation conference.
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Once more with feeling: the empathetic SXSW
This year, Bruce Stirling focused on what was for me the stand out theme of this year’s SXSW: reconnecting technology with humanity and building an empathetic future.
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Let your guard down
By Jamie Inman
Brands aren’t human and the relationship metaphor is wildly overstated. Still, the ones that are winning finding ways to reveal the raw humanity that they contain within and in the customers that they serve.
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Festivals provide an opportunity for brands to let their hair down
Fast-forward to today and festivals’ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.
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People First Gaming
Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.
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Making the brand experience relevant
By Jovan Buac
In the future, will more brands successfully translate in the US? The big question isn’t just about how relevant your branding or pack design is, but rather it's about how compelling the overall brand experience is in an ever more competitive world.
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Why should we feel guilty for snacking?
By James Nixon
But if the way we eat has changed, what we eat needs to follow. Processed, high calorie, sugar-laden snacks just won’t cut the mustard anymore, so ‘Generation Graze’ is going to hunt down an alternative.
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The Butcher, The Baker and The Candlestick Maker
Google “retail is dead” and you’re faced with sifting through 26,800,000 search results. As a strategist working with retailers day-in day-out this is either a very bad thing or a very good thing, depending on which way you look at it.
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The lost art of inter-agency collaboration
By Dan Claxton
We’re all creative people, and we all want to ensure that we deliver the best work that we can. We need to get back to collaborating and building ideas, allowing them to grow and flourish.
