By Sophie Lewis
THINK! were looking for a vehicle or a person who could impart wisdom in a way that would mean an audience of young, male, new drivers would listen to and absorb it. Enter the Road Whisperer.
Here, Richard Wilson, CEO of storytelling agency CLICKON shares the latest trends that affect how brand storytelling will evolve in the next few years.
By Izzy Ashton
Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.
We live in an increasingly connected world, so why does society feel like it’s growing further apart?
By Mandy Sharp
Thousands of domestic cats disappear every year and the standard Missing Cat poster is a familiar sight on British streets. But, for Nat Geo, we swapped the traditional moggy for a very different type of feline: Archie, our affectionately known majestic lion.
Studio Blvd reflects the changing nature of families in its SS19 Campaign for River Island
By Alex Clough
With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.
For its latest ad Lexus trained Artificial Intelligence to tell the story of the AI in the car. From script to final edit, here’s what happened when the brand relinquished creative control to the machines.
Everyone knows the John Lewis Christmas campaign, but not everyone knows the story of the strategic thinking behind it.
Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.
We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.
There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.
By Stuart Wood
As a result of the selfie generation’s interest in personal appearance, or simply an overall increased interest in wellness, the male grooming category is booming. But for most guys, it’s still a bit of a mystery.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in