By Elliot Maher
With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.
Debbie Ellison, Chief Digital Officer at Geometry UK chats to young shoppers to explore the impact that coronavirus has had on beauty commerce.
By Amy Garrett
Amy Garrett, MD at Trouble explores the latest research from Beano Brain highlighting how Gen Alpha, those born after 2010, are coping under lockdown.
By Fern Miller
Predicting what is going to happen next has never been more challenging, according to Fern Miller, Managing Consultant at Grey Consulting.
By Ben Rachel
Ben Rachel, Founding Partner & Planning Director at Soul believes that brands need to change how they read the data customers give them.
By Mike Reed
Mike Reed, Co-Founder & Creative Director at Reed Words examines the nature of communicating during a crisis, believing that if brands have something to say, even if it’s serious, they should do it in their own voice.
As the world considers a return to normality, Alessandra Mariani, Senior Strategist at FITCH writes that brands should shift from a focus on sentimentality to meaningful engagement.
Being useful, being honest and being ethical remain the principles that drive a meaningful marketing practice as Maria Garrido, Chief Insights & Analytics Officer at Havas Group explores.
By Simon Bell
Simon Bell, Managing Director of Just So explores the concept of a ‘value-turn’, examining what might happen next when it comes to brand behaviour.
By Tom Poynter
Tom Poynter, MD of Southpaw on how brands can assert themselves thoughtfully and with relevance, using digital means, to support and emotionally connect with people in lockdown.
By Louise Hart
Louise Hart, Senior Account Manager at bbd explores the growth of convenience and collaboration, hoping that 2020 will be seen as a time when society knitted itself back together.
This weekend, in addition to lockdown, Muslims will be embarking on Ramadan. Shelina Janmohamed, Vice President of Islamic Marketing at Ogilvy Consulting believes that brands that step up during this time will be remembered the most.
In an age of multiple unknowns, Austen Donnellan New Business Director at Bray Leino believes it’s our human values as communicators that will help get us through.
By Jaie Genadt
Jaie Genadt, UK Chief Technology Officer at Momentum highlights how brands must leverage the mass-adoption of technology that lockdown has necessitated when it comes to virtual communication.
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