Trend

Building higher meaning into a brand’s value proposition

By Daisy Pack

Citizen Relations’ Director Daisy Pack, showcases a strategic shift to purpose led PR, and believes cutting the apron strings in the kitchen is the answer to the work + childcare conundrum this summer.

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Trend

The resurgence of the board games sector

By Jake Welsh

Jake Welsh, Director and Principal Brand Consultant at Dept on the importance of fan-dom and why brands should become integrated into their fans’ lives, not just their wallets.

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Trend

The great rebuild, retold: Agency-as-infrastructure and telling a new story

By Sam Fenton-Elstone

Sam Fenton-Elstone, CEO and Co-Founder of Anything is Possible on why the future hasn’t changed; it’s just going to get here faster then expected.

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Trend

Home Run: How an agency built a brand under lockdown

By Cat Tyler

Cat Tyler, Co-Founder of Home Run and Senior Account Director at Dark Horses reveals what the agency learnt from building a snack brand under lockdown.

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Trend

The ‘Good Life’: How brands can make sustainable living easier

By Anna Lungley

Anna Lungley, Chief Sustainability Officer at Dentsu Aegis Network explores why more brands aren’t responding to the immediate crisis at hand, that of climate change.

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Trend

Transforming this crisis into your biggest creative opportunity

By Elliot Maher

Elliot Maher, Co-Founder of Rising Tyde on how brands who see this time as perhaps one of the most exciting in business history will be the ones to pioneer the next developments in customer experience.

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Trend

New work order: What coronavirus has taught us about what we want from a workplace

By Emma Caselton & Freddie Simmonds

With a split in appetite for where we choose to work in the future, what might this mean for transitioning our workplaces and the ways in which we work?

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Trend

Creative effectiveness in the new normal: No silver bullets

By Daren Poole

Daren Poole, Global Head of Creative, Insights Division at Kantar explores what truly makes a brand creatively effective.

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Trend

Understanding the true meaning and value of brand responsibility

By Lee Casey

Brands that take responsibility have the power to contribute towards meaningful change in the world, says Lee Casey, Co-Founder & Creative Director at Hatched.

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Trend

Broadcasting without borders: How brands can stop the cycle of cultural appropriation

By Duncan Parkes

Duncan Parkes, Co-Founder & Creative Director at CellarDoor asks, why do so many brands still fall short on the statements they make?

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Trend

Brands must adapt to social commerce, or be left behind

By Oli Booker

As social platforms become serious e-commerce channels, Oli Booker, Head of Paid Social at Reprise UK outlines how brands must adapt and embrace new opportunities now, or risk being left behind.

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Trend

U OK UK? Why brand purpose is more important than ever

By Ben Bilboul

Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown.

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Trend

Brand experiences: New themes of engagement

By Dan Keene

For an industry that thrives on creative problem solving, Dan Keene, Director of Brand Experience at ENGINE believes the future of brand experiences is bright.

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Trend

Goodbye to old routines

By Dave Lawrence

The lockdown has reminded brands of what is important in establishing loyalty that transcends occasion or habit, writes Dave Lawrence, Planning Partner at Brave.

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