Why Netflix has missed a beat with its new cinematic sonic brand strategy
Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.
Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.
Diego Chicharro, Strategy Director at Publicis • Poke asks, what if this pandemic offers an opportunity to look at the future of travel and build a brand that’s stronger than ever?
By David Simons
David Simons on a creative idea that took him from London to New Zealand, inviting businesses and organisers to fill their front row seats with frontline workers.
Leroyson Figueira, Creative Director at 160over90 introduces an idea for an app that acts as a social purpose tracker making it possible for shoppers to instantly decode a brand’s true social credentials at point of purchase.
Duncan Parkes, Creative Director at Cellar Door on the importance of solutions not problems, and why the design community has a responsibility to protect the environment and work with integrity.
By Chris Murray
Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.
Dave Lawrence, Planning Partner at Brave highlights the nation’s shifting attitude towards healthy eating under lockdown, and the impact that will have on FMCG brands moving forwards.
By Sarah Beatty
Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.
By Kam Phullar
It is time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, Lead Strategist at Feed.
By Rachel Wood
Rachel Wood, Senior Strategy Consultant at &Ugo on how drinks brands are determined to find new connections with consumers.
By Jill Coomber
Jill Coomber, MD Integrated Marketing at Allison+Partners on why B2B marketing needs to be a conversation between humans on both an emotional and rational level, rather than between two faceless businesses.
Natasha Bonugli, Regional Principal, Design at Unispace on why the office is an essential part of creating a company culture and her advice for young creatives.
By Kim Walker
Kim Walker, Founder & Chairman of Aprais on the importance of developing resilience, for both clients and agencies, in a post-COVID world.
By Jo Barnard
Jo Barnard, Founder of Morrama on the environmental impact of a global pandemic.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in