Trend

Why Netflix has missed a beat with its new cinematic sonic brand strategy

By Paul Reynolds

Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.

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Reconnecting with an older way of travel

By Diego Chicharro

Diego Chicharro, Strategy Director at Publicis • Poke asks, what if this pandemic offers an opportunity to look at the future of travel and build a brand that’s stronger than ever?

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From White City, London to Auckland, New Zealand: How #FrontlineToTheFrontRow went live

By David Simons

David Simons on a creative idea that took him from London to New Zealand, inviting businesses and organisers to fill their front row seats with frontline workers.

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If this social purpose app was real, would your brand be ready?

By Leroyson Figueira

Leroyson Figueira, Creative Director at 160over90 introduces an idea for an app that acts as a social purpose tracker making it possible for shoppers to instantly decode a brand’s true social credentials at point of purchase.

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Would you turn down work for your ethics?

By Duncan Parkes

Duncan Parkes, Creative Director at Cellar Door on the importance of solutions not problems, and why the design community has a responsibility to protect the environment and work with integrity.

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Why brands must be clear on purpose and outcome to succeed in live music post-COVID

By Chris Murray

Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.

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FMCG brands and a new era of health consciousness

By Dave Lawrence

Dave Lawrence, Planning Partner at Brave highlights the nation’s shifting attitude towards healthy eating under lockdown, and the impact that will have on FMCG brands moving forwards.

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How to make TV, and advertising, that stands the test of time

By Sarah Beatty

Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.

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The new customer journey: Evolving the omnichannel shopping experience

By Kam Phullar

It is time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, Lead Strategist at Feed.

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The new tentacles of engagement now need to be seen

By Rachel Wood

Rachel Wood, Senior Strategy Consultant at &Ugo on how drinks brands are determined to find new connections with consumers.

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Why B2B brands need to start talking human

By Jill Coomber

Jill Coomber, MD Integrated Marketing at Allison+Partners on why B2B marketing needs to be a conversation between humans on both an emotional and rational level, rather than between two faceless businesses.

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Why the office will always be key for creative industries

By Natasha Bonugli

Natasha Bonugli, Regional Principal, Design at Unispace on why the office is an essential part of creating a company culture and her advice for young creatives.

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Why agencies and clients alike must boost their resilience post-COVID

By Kim Walker

Kim Walker, Founder & Chairman of Aprais on the importance of developing resilience, for both clients and agencies, in a post-COVID world.

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Can we measure the environmental success of lockdown?

By Jo Barnard

Jo Barnard, Founder of Morrama on the environmental impact of a global pandemic.

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