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The tech industry must talk directly to the women it needs to attract

By Sinead Bunting

Sinead Bunting, Co-Founder and Creator of the Tech Talent Charter on why the opportunity for diversity in tech lies within the industry.

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Why we’ve launched a petition highlighting the stigmatization of female/LGBTQ+ sexualities on social media

By Andrea & Evi

The Co-Founders of Biird highlight the blatant double-standards in the execution of adult content policies across social media platforms to galvanize support to change policy.

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Sleep is under threat

By Caroline Smith

Caroline Smith, Creative Director at eve sleep on the importance of switching off for the night and shifting to sleep mode.

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The key to resilient & game changing creativity

By Aaron McFeely

Aaron McFeely, Lead Strategist at Space introduces the agency’s latest work for Glenfiddich and highlights why vulnerability is essential in successful creativity.

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Exercising transformation during a pandemic

By Emma Caselton

Emma Caselton, Senior Creative Strategist at Seymourpowell explores how the UK rediscovered the joy of exercise, and how technology is helping to define the notion of what a gym looks like.

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Pandemic shoppers are shifting stereotypes

By John Clark

John Clark, Planning Director at Coley Porter Bell highlights the shifting consumer shopping habits, encouraging brands to pay attention to stay relevant.

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If not now, when?

By Gareth Kane

The world is more open to change than ever before, writes Gareth Kane, Head of Strategy at The Marketing Store. Now is the time for brands to replace rhetoric with action.

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How technology is enabling more inclusivity in creativity, but where it also hinders it

By Kristen Sanger

Kristen Sanger, Senior Director of Contributor Marketing at Shutterstock on the importance of inclusive keyword use and ensuring diversity in the tech design process to mitigate for human bias.

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The summer of no sampling

By Lillie Cooper

Lillie Cooper, Senior New Business & Marketing Manager at Haygarth on a campaign for La Roche-Posay that captured the power of sampling, even in the midst of the coronavirus crisis.

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Driving the agenda forward together

By Raj Thambirajah

This is the key conviction behind Women in Football’s new brand image. Incidentally, as Raj Thambirajah, Strategy Director at Iris writes, it also reflects the organisation’s collaborative journey to get there.

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Lessons in live streaming

By Dan Whitehead

Dan Whitehead, Director of Consumer Communications at 160over90 on what brands can learn from perfume giant Paco Rabanne’s 1 Million parfum live-streaming launch.

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Please tell me the Christmas ad is going to make us cry again this year!

By Simon Lloyd

In the midst of the coronavirus pandemic striking the right tone in Christmas advertising is vital, but that doesn’t mean we should call peak Christmas or shy away from emotional connection, writes Simon Lloyd, CCO of dentsuMB.

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Campaigns must be personalised, not absent

By Sara Francis

Sara Francis, CEO of Joystick by Incubeta on how the data shows in the midst of the coronavirus crisis, consumers were actually far more open to hearing from brands than many may have believed.

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Trend

Sustainability is not going away this time

By Dr Rebecca Swift

Dr Rebecca Swift, Global Head of Creative Insights at Getty Images reveals new research and a set of Visualising Sustainability Guidelines to move the visual narrative around sustainability forward.

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