The tech industry must talk directly to the women it needs to attract
Sinead Bunting, Co-Founder and Creator of the Tech Talent Charter on why the opportunity for diversity in tech lies within the industry.
Sinead Bunting, Co-Founder and Creator of the Tech Talent Charter on why the opportunity for diversity in tech lies within the industry.
By Andrea & Evi
The Co-Founders of Biird highlight the blatant double-standards in the execution of adult content policies across social media platforms to galvanize support to change policy.
Caroline Smith, Creative Director at eve sleep on the importance of switching off for the night and shifting to sleep mode.
Aaron McFeely, Lead Strategist at Space introduces the agency’s latest work for Glenfiddich and highlights why vulnerability is essential in successful creativity.
Emma Caselton, Senior Creative Strategist at Seymourpowell explores how the UK rediscovered the joy of exercise, and how technology is helping to define the notion of what a gym looks like.
By John Clark
John Clark, Planning Director at Coley Porter Bell highlights the shifting consumer shopping habits, encouraging brands to pay attention to stay relevant.
By Gareth Kane
The world is more open to change than ever before, writes Gareth Kane, Head of Strategy at The Marketing Store. Now is the time for brands to replace rhetoric with action.
Kristen Sanger, Senior Director of Contributor Marketing at Shutterstock on the importance of inclusive keyword use and ensuring diversity in the tech design process to mitigate for human bias.
Lillie Cooper, Senior New Business & Marketing Manager at Haygarth on a campaign for La Roche-Posay that captured the power of sampling, even in the midst of the coronavirus crisis.
This is the key conviction behind Women in Football’s new brand image. Incidentally, as Raj Thambirajah, Strategy Director at Iris writes, it also reflects the organisation’s collaborative journey to get there.
Dan Whitehead, Director of Consumer Communications at 160over90 on what brands can learn from perfume giant Paco Rabanne’s 1 Million parfum live-streaming launch.
By Simon Lloyd
In the midst of the coronavirus pandemic striking the right tone in Christmas advertising is vital, but that doesn’t mean we should call peak Christmas or shy away from emotional connection, writes Simon Lloyd, CCO of dentsuMB.
By Sara Francis
Sara Francis, CEO of Joystick by Incubeta on how the data shows in the midst of the coronavirus crisis, consumers were actually far more open to hearing from brands than many may have believed.
Dr Rebecca Swift, Global Head of Creative Insights at Getty Images reveals new research and a set of Visualising Sustainability Guidelines to move the visual narrative around sustainability forward.
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