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Beyond the TV ad: How brands can sprinkle holiday magic throughout their marketing campaigns
By tuning into consumer sentiment, brands can forge real, human relationships that last beyond the festive season, writes Tamara Littleton, CEO of The Social Element.
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Creating brand awareness and looking beyond 2020
By Scott Room
Scott Room, Director of Brand and Digital, Openreach on the power of connectivity and the work Openreach is doing to drive the UK’s digital future and growth.
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The gift that keeps on giving: How everywhere commerce is fuelling holiday shopping and beyond
Julia Fontaine, SVP Growth at MediaMonks London on the new user behaviours suggesting a shift in shopping mindset and how brands can connect with audiences through differentiated digital experiences.
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What next for the creative industry? Creative growth through agile thinking and soulful tech
Nicky Badenoch, Co-Founder and CMO of GENIE on why businesses should be using respectful technology to supercharge their talent networks.
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Immersive entertainment will be the phoenix that rises from the ashes of 2020
Daniel Hemsley, Managing Director at Swamp Motel on the opportunity that immersive, online entertainment provides for both brands and businesses alike.
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The supply and demand of saving the planet
Our time with nature as a home is running out and we need to see it as precious rather than a commodity, writes Aaron McFeely, Lead Strategist at Space.
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How big screen lessons in ageism can help marketers connect with older consumers
Meta Redstedt, Global Master Brand & Communications Director at TENA introduces the Ageless Test and highlights the importance of ending ageist stereotyping.
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Allies in the shadow pandemic
By Bexy Cameron
Director Bexy Cameron writes about a campaign for domestic violence charity STORM designed to create a safe space for victims of domestic abuse to share their stories.
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Four TikTok myths to ignore
By Sam Gormley
Sam Gormley, Founder of Osaka Labs explores the misunderstandings that surround the TikTok platform and debunks the biggest myths.
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Turning our appreciation for key workers from claps to fair pay
By Clare Duncan
Clare Duncan, Communications & Marketing Manager at Living Wage Foundation on a new campaign in partnership with Clear Channel to highlight how vital the Living Wage is.
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Time well spent
Gareth Davies, Managing Director of Leagas Delaney on how the shift to remote working has forced agencies to focus on how they actually spend their time.