By Alice Woods
Alice Woods, UK Creative Strategist at Momentum Worldwide on the transformation of the experience industry from practicality to positivity.
By Andy Nairn
In his first book, Lucky Generals Founder Andy Nairn explores the role of luck in business and how it can be used to stack the odds in your brand’s favour. Here, he explains how you can improve your luck in the coming year.
By Kim Walker
Kim Walker, Chairman of Aprais on the importance of maintaining and building better client agency relationships in a virtual working world.
Aaron McFeely, Lead Strategist at Space on how a return to authenticity is the key ingredient to the survival of influencer marketing, something that brands should both value and seek out.
Rachael Lynch, Marketing Manager at Direct Line on creating a new youth-focused social series in partnership with Wilderness, MediaCom and Channel 4.
Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.
Chris Gokiert, CEO at Critical Mass highlights the importance of DTC for every brand and why there needs to be a reconstruction of the brand ecosystem around the customer.
Paul Reynolds, Managing Director at MassiveMusic on the power of a brand’s sonic identity and why it is no longer just a nice-to-have.
Charlotte Williams, Founder of SevenSix Agency on the importance of creating room for change when it comes to the influencers brands choose to work with.
By Hamzah Selim
A new campaign from Mindset4Dementia reflects the experience of people living with dementia, often in plain sight, but unseen. Hamzah Selim, Founder of Mindset4Dementia is out to change that.
Ella Goldwater, Account Executive at The 10 Group, explores how consumers shifting motives are being affected by COVID-19, and how brands can, and should, react to this change.
By Chris West
Chris West, CEO of Verbal Identity on the importance of taking a real look at your brand language to develop a full verbal identity.
By Vee Lockey
Technology simply plays the role we give it, so why not use it instead for good, to empower women and help reduce inequality, writes Vee Lockey, Strategist at AnalogFolk.
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