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Gaming’s bright future: An untapped opportunity for brands
Kris Jalowiecki and Martin Wolsgaard, Strategists at VIRTUE explore the untapped potential sitting at the intersection of gaming and education for brands.
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I think you need to see a specialist
By Tony Quinn
Tony Quinn, Chief Strategy Officer at BBD Perfect Storm introduces the agency’s new offering Perfect Storm Health and explains why being a specialist in purpose has never been more important.
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Why retailers shouldn’t be scared to face up to bigots: Lessons from Gravy Song
Olivia Stancombe, Senior Strategist at Forever Beta on why it’s time brands recognised the power of their platform and start to act as conscientious members of modern society.
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Life insurance for the YOLO generation
Andrew Gibson, Chief Strategy Officer at Creature introduces the agency’s latest work for Beagle Street and explores the evolution of a sector for the ‘adulting’ generation.
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The rules have changed: The future of creative design in an unfamiliar landscape
By Abbie Walsh
Abbie Walsh, Chief Design Officer at Accenture Interactive unpacks the 2021 Fjord Trends report highlighting the challenges and opportunities that all businesses will likely face in the coming year.
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Capturing consumer attention
By Ben Jeffries
Despite the difficulties of the last year, Ben Jeffries, CEO & Co-Founder of Influencer writes, brands have been presented with opportunities to develop more meaningful relationships with consumers.
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Burger King: Soft serve digital and the importance of nostalgia during a crisis
By Phil Garnham
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
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How we’ve been making the impossible possible during COVID-19
Graham Bird and Julie Evans, Co-Founders of Black Kite on the importance of embracing collaboration, developing new techniques and championing a blended workplace.
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Diary of a sale ad
By Alan Jarvie
Alan Jarvie, Founder & Worldwide Creative Director at LONDON Advertising on creating a sale to help save 2021, reminding businesses that you have to speculate to accumulate.
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Not the Year Ahead
By Jeavon Smith
Jeavon Smith, ECD and Partner at Amplify on how the continual harmonising of IRL and URL is the new sweet spot for how we creatively continue to redefine experience.
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An old way to look ahead
Adam Reynolds, Senior Copywriter at IMA takes a look at the year ahead and encourages brands to be consistent, not to chase short-term fads and fleeting cultural trends.