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#BrandShareTheMic opens up new ways for brands to collaborate with young Black creators

By James Hogwood

James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.

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The dwindling culture of celebrity: Why brands are turning away from big names

Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.

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Standing out in a sea of blue

By Will Thacker

Will Thacker, Co-Founder & Creative Director of 20something on a new brand identity the agency created for Seven Clean Seas and the importance of designing to counter to the visual norms.

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B2b marketing in 2021: Why brands need to rethink audience engagement

By Hannah Patel

Hannah Patel, Director, EMEA at Red Lorry Yellow Lorry explores the shifting behaviours and parameters of b2b marketing from embracing storytelling to harnessing technological advancements.

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How the ecommerce explosion is shaping the way we shop

By Cara van Rhyn

Cara van Rhyn, Strategist at Leagas Delaney explores the shopping evolution that she hopes will lead to a more hybrid relationship between ecommerce and retail in the future.

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Marketing’s role in the race to Net Zero

By Ben Essen

Ben Essen, Chief Strategy Officer at Iris explores the vital role marketing can play in sustainability responsibility, from measurement to customer engagement.

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How COVID has made fitness more accessible to Muslim women

By Arif Miah

Arif Miah, Creative Strategy Director at mud orange introduces a new survey that explores how the pandemic has helped to increase health and fitness digital options for British Muslim women.

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Spotify’s competitors are now Peloton and TikTok: Why brands must look out of sector to stay ahead of the curve

By Paul Reynolds

Paul Reynolds, Managing Director and Partner at MassiveMusic, looks at the importance of music in building connections with audiences and why Spotify needs to be wary of new challengers.

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A human-centric conscious agenda will be a must-have for any brand

By Sairah Ashman

Sairah Ashman, Global CEO at Wolff Olins, sets out what it means to be a Conscious Brand and shares the lessons learnt from senior marketing leaders at a recent event.

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Adapt or die: How Gen Z are leading a revolution in physical retail

By George Gottl

George Gottl, Chief Creative Officer & Co-Founder of UXUS highlights the importance of blending both physical and digital experiences for the next generation of shoppers.

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The future of talent

By Jon Williams

Jon Williams, CEO of The Liberty Guild highlights how technology is changing the game for good when it comes to the rise of independent creative talent.

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Leading from the front: The rise of the founder-led brand

By Stuart Lang

Stuart Lang, Founder & Creative Director at We Launch explores how the pandemic may have been a trigger rather than roadblock to getting fresh business ideas to market.

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The power of podcasts

By Anna Parker-Naples

The business coach and podcast host Anna Parker-Naples highlights how valuable a marketing asset podcasts can be to drive loyalty and elevate status.

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Telling stories on social media

By Emma Chaplin

Emma Chaplin, Senior Insight Executive at IMA on the power of storytelling to add entertainment and keep people engaged, offering a reminder that variety really is the spice of life.

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