Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.
Chris Gokiert, CEO at Critical Mass highlights the importance of DTC for every brand and why there needs to be a reconstruction of the brand ecosystem around the customer.
Paul Reynolds, Managing Director at MassiveMusic on the power of a brand’s sonic identity and why it is no longer just a nice-to-have.
Charlotte Williams, Founder of SevenSix Agency on the importance of creating room for change when it comes to the influencers brands choose to work with.
By Hamzah Selim
A new campaign from Mindset4Dementia reflects the experience of people living with dementia, often in plain sight, but unseen. Hamzah Selim, Founder of Mindset4Dementia is out to change that.
Ella Goldwater, Account Executive at The 10 Group, explores how consumers shifting motives are being affected by COVID-19, and how brands can, and should, react to this change.
By Chris West
Chris West, CEO of Verbal Identity on the importance of taking a real look at your brand language to develop a full verbal identity.
By Vee Lockey
Technology simply plays the role we give it, so why not use it instead for good, to empower women and help reduce inequality, writes Vee Lockey, Strategist at AnalogFolk.
By tuning into consumer sentiment, brands can forge real, human relationships that last beyond the festive season, writes Tamara Littleton, CEO of The Social Element.
By Scott Room
Scott Room, Director of Brand and Digital, Openreach on the power of connectivity and the work Openreach is doing to drive the UK’s digital future and growth.
Julia Fontaine, SVP Growth at MediaMonks London on the new user behaviours suggesting a shift in shopping mindset and how brands can connect with audiences through differentiated digital experiences.
Nicky Badenoch, Co-Founder and CMO of GENIE on why businesses should be using respectful technology to supercharge their talent networks.
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