Free stuff? No thanks. Gen Z want access over exclusivity
Megha Sthankiya, Senior Culture Strategist at The Marketing Store highlights why, for Gen Z, access is more appealing than exclusivity, and a powerful marketing tool in itself.
Megha Sthankiya, Senior Culture Strategist at The Marketing Store highlights why, for Gen Z, access is more appealing than exclusivity, and a powerful marketing tool in itself.
By Rosh Singh
Rosh Singh, Managing Director of UNIT9 highlights the emerging tech and digital platforms that are poised to revolutionise the art sector for the better.
Nick Constantinou, EVP, Managing Director, UK, Germany, Netherlands + UAE at Monstarlab on how brands are reassessing their digital offering for an ever-shifting world.
Gautama Payment, Experience Design Director at Zone on how brands and tech companies can navigate the complexities of the digital realm to deliver ethical digital experiences for children.
By Richard Cox
Richard Cox, Founding Partner at MullenLowe salt on how Knorr placed purpose at the heart of its business and what brands can learn from it.
Alessio Schiavone, Digital Solutions Manager, Europe & Central Asia at Tetra Pak highlights the power of merging a physical value chain with digital data to amplify packaging’s potential.
Adam Reynolds, Senior Copywriter at IMA on how brands can compete for audience attention because, if people don’t stop and pay attention, you’ve failed.
Teodora Gavrilut, Chief Operating Officer at Creatopy highlights the importance of encouraging leadership and collaborative tools to create an environment where innovation can thrive.
By Jon Williams
Jon Williams, Founder & CEO at The Liberty Guild in the power of research and of understanding consumer opinion in real time and adjusting creative as you go.
Anna Sutherland, Senior Designer at Echo unpacks the importance of inclusive data and design that results in products that are better for everyone.
Charlotte Williams, Founder of SevenSix Agency introduces new research revealing the extent of the influencer pay gap and what the entire ecosystem can do to dismantle the status quo.
By Henry Joyce
Henry Joyce at TMW Unlimited unpacks the furore that surrounded the recent Hasbro Mr Potato Head rebrand and highlights how brands can navigate unavoidable controversy.
Yuval Ben-Itzhak, President at Socialbakers explores what the rise of this new social app means for brands and their marketing teams.
By Liam McHugh
Liam McHugh, Design Director at Missouri Creative writes that brand logos are being simplified because the world around them is more complex.
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