By Toby Lewis
The pandemic has shifted the way in which people value time, which means event strategies need to prioritise flexibility.
Marketers need to recognise the difference between brands making a statement and actively making a difference.
Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic, explains why it's time for brands to reappraise the role of music in building authentic connections.
Why smart marketers are embracing a shift from the technical to the emotional when it comes to using data to drive creativity.
From addressing the climate crisis to changing behaviour communication is vital in helping consumers transition to the new.
By Tom Poynter
The long and the short of it is smart marketers need a mixture of long and short term strategies to thrive.
How UK creative industries can create inclusive and supportive workplace policies related to miscarriage leave.
Ila De Mello Kamath, Global Strategy Partner at Ogilvy, on the phenomenon of not-so-innocent ‘selfie’ filters
Jacqueline Bourke, Director of Creative Insights, EMEA at iStock on why brands must be responsible when choosing visuals, or risk reinforcing harmful stereotypes.
By Adam Whyte
Adam White, Founder & CEO of Edge explores the four problems in influencer marketing that he believes a new platform has a shot at solving all while empowering trust and ethics in the influencer world.
Andrew Dunbar, General Manager EMEA at Appnovation, lays out the pathway for brands to lift spirits after the toughest year in business yet.
Taryn Malakou, Head of Clients at MullenLowe salt highlights the five principles of success brands should consider when looking to take a collaborative approach to advocacy.
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