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The internet, but worse: what the metaverse could mean for brands
The rise of the metaverse brings with it fresh opportunities for marketers.
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An appetite for change: the future of Quick Service Restaurants
Murillo Meireles explores the impact of the pandemic on the QSR industries and considers the new opportunities.
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Disney’s magic lies within its people
By Carina Filek
As people crave shared experiences more than ever, Disney is able to bring them to life like no other brand
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Why brands should bust the Esports myths.
By Lore Oxford and Sofia Sarcina
Lore Oxford, Global Head of Cultural Insights and Influencer marketing specialist Sofia Sarcina from We are Social, unpick the opportunity for brands to embrace the creative opportunities of Esports.
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How brand and athletes’ made Tokyo the mother of all games
The Olympics might be over, but the marketing lessons are here to stay.
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Creative requires a rebrand, but start with giving it the respect it deserves
To save creativity in our industry, creatives need to all look beyond asset packs and tech specs.
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How brands can find their unique approach to sustainable packaging
Brands must act fast to end their reliance on plastic
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The Rhythm of Life – for NHS
By Sefi Carmel
NHS short film, The Rhythm of Life, celebrates the return of live theatre and events whilst encouraging the British public to get vaccinated
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Hybrid events: a breeding ground for tech innovation
By Toby Lewis
Now is the time to harness the power of digital innovation to deliver on the promise of a new generation of hybrid events
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Creative lessons from making lyric videos
By Lucy Dawkins
It might have been done before, but that doesn’t mean you can’t make it better.
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The Show Must Go On
By Adam Fulrath
Tackling the creative challenge of getting audiences back to theatreland.
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Brands taking stands
By Aimee Luther
Purchase behaviour is now beyond transactional and far from reaching ‘peak purpose’ consumers’ expect brands to stand for something more than their bottom line.
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Shopping, Supercharged
By Rosh Singh
What brands should know about the future of retail experience
