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What we can learn from the sound of this year’s Christmas advertising
Paul Reynolds, MD at global sonic branding agency MassiveMusic on the sonic branding lessons from this year’s festive ads.
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Welcome to the age of ‘Personal Bubbles’
Post pandemic, we are seeking comfort in the body, the home and the neighbourhood
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Choosing Change: A Case For Creative Optimism
By Mobbie Nazir
We Are Social’s Mobbie Nazir on how social cynicism will help to create a more authentic future for social media
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How brands can use imagery to visualise a more sustainable world
Getty Images’ Dr Rebecca Swift explores how brands can better use visual imagery to demonstrate their commitment to sustainability
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Why agency leaders have gone back to the drawing board
By Justin Pahl
VMLY&R London’s Justin Pahl asks if agency leadership reflects society evolving needs.
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What’s in a name?
Landor & Fitch’s Shannon Sandilands explores the importance of naming and what it means in terms of brand identity
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#TikTokMadeMeBuyIt: Leveraging the power of TikTok for brand growth
By Tommy Wigley
Digital Natives’ Tommy Wigley explores how brands can make the most of TikTok
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Habits are the key to driving sustainable behaviour
With COP26 underway, Behave’s Jane Leighton explores how to close the intention-action gap
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Why digital is the key to driving preference outside of the dealership
How the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers
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The greenwashing risk posed by COP26
By James Edney
Given’s James Edney explores the importance of responsible and authentic communications around sustainability
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Remote learning has come of age and will outlive lockdowns
Closing the skills gap should be top of the industry agenda and that demands embracing the opportunity for learning.
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Green marketing or just a ‘green sheen’?
Fake it till you make it won’t cut it anymore