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Flipping the script on sustainability narratives
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Ben Golding on why it's time for a new type of story
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Maximizing Augmented Reality: Helping Charities Create Meaningful Connections
Simon Jenkins, Snapchat’s Creative Strategy Lead for the EMEA region, explores the opportunities available through augmented reality.
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Unlocking more than just cash with crowdfunding
Charlie Terry explores the benefits and nuances of crowdfunding a brand
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Why Gen Z are switching from fast-fashion to sustainable goods
Brands need to make sustainability a top priority to connect with a Gen Z audience
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Put A Pin(terest) In It: The social platform changing the advertising game
Why brands must make use of Pinterest to better connect with their audiences
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How Virgin Atlantic are adapting to the new age of travel
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Alice Mcginn on her experience creating Virgin Atlantic’s latest campaign
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How Heartstopper got it right
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Jamie Love on how Heartstopper can reinvigorate marketing to LGBT community
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Top 3 value driven use cases of NFTs
How you can use NFTs with a customer-centric, value-driven and community-first approach
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Meet marketing’s ‘Invisible Powerhouse’
MullenLowe Group UK’s research highlights the misrepresentation of over-55s in advertising
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Brands and the Metaverse Myths
Ellen Cavell-Clarke debunks some of the common misconceptions about the metaverse
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What brands need to know about female sports fans
By Lizi Hamer
Lizi Hamer explores the advertising opportunities female sport holds and how to reach fans authetically
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The B2B alternative to influencer marketing
By Jamie Barlow
How B2B businesses can make use of influencers to build authentic connections