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The secret to success in 2022? Empowering employees
In order for businesses to continue to thrive, employees must be prioritised
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Is now the time to challenge purpose cynicism in marketing?
By James Edney
Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.
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Painting A New Picture: Tips on staying creative outside of work
A creative input makes for a more creative output
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Same as it ever was: How brands should take advantage of the things that never change
By Alex Clough
Splendid Collective’s Alex Clough urges brands to act on authentic consumer insights
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Why the No More Red campaign between Arsenal and Adidas highlights the sports brand’s need to educate
The Turmeric Co.’s CEO Thomas Hal Robson-Kanu says brands can adopt greater purpose through education when marketing themselves to sports fans.
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Trust has become an undervalued commodity by brands
By Lucy Taylor
The advertising industry is in a trust crisis but there’s time to turn things around
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The end of the ‘office job’
By Paul McEntee
The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.
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The Meatless Mindset: A Retail Revolution?
By Jovan Buac
Landor & Fitch’s Jovan Buac explores the growing number of opportunities the vegan market holds
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Wired for Stories: Inspiring emotions in advertising
By Mark Truss
Wunderman Thompson’s Mark Truss explores how to create ads that inspire genuine emotion
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Taking back the reins
2022 sees agencies back in the driver’s seat, pushing change forward not just adapting to it
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Why brands must beware of Purpose Paralysis
Matt Hamilton, Managing Partner at Wavemaker on why 2022 needs to mark the end of performative marketing.