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Is it too late for brands to be involved in women’s sports?
Whilst the opportunities are plentiful, brands must look to engage authentically
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Football marketing’s new approach
Director Yoni Weisberg on how football marketing has changed over the years
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Storytelling vs Storydoing: the art of bringing the audience to the story
By Alex Young
Brands must ensure their messaging connects with their values to win the next generation of consumers
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Why font choice is pivotal to a brand's success
Different typefaces have different connotations for consumers
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Why ASDA's new design is a beacon of compassion
By Paul Domenet
How bold packaging design serves to help customers shop more efficiently not act as ‘poverty markers’
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Four little lines that changed marketing forever: 15 years of hashtags and what comes next
By Aaron Brooks
How the ways we use, consume and interact with hashtags, and online content continues to evolve
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How brands can drive greater affinity with Gen Z during the cost-of-living crisis
At a time of economic unrest brands must focus on relationship building and maintaining strong values
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Football and fashion have never been so entwined - and brands want to be part of the action
By Ryan Deluchi
How the merging of the two industries is mutually beneficial
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The Cost of Lurpak Crisis
Born Social’s Emily Williams deep dives into the Lurpak meme and the cost of living crisis
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Let’s stop comparing men's and women’s sports in advertising
As women’s sport becomes more mainstream brands must treat it as its own entity
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Why there needs to be more trust in creativity
It’s time to stop settling, because formulaic creative does not create effective marketing campaigns.
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How FC Barcelona and BCN Visuals Strove to Bring Value Back to NFTs
How NFTs can be used to connect with audiences and drive value
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The power of sports branding in uniting a nation
By Dani Smith
The importance of branding in creating a close connection between fans and teams