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Three attributes of ‘made-to-measure’ digital innovation
Marcela Oguntoye, Group Director at SeenThis explores three key factors which lie at the heart of digital innovation.
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Using AI to find the perfect font pairing faster
When used correctly, technology can help push forward the creative process
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Is Twitter’s new character limit the final nail in its coffin?
New leadership and big changes see the social media giant shift course
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LGBT+ History Month: a reminder for the creative industry to be a true ally
By Alec Carluen
The advertising industry has a responsibility to better represent the LGBTQI+ community
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Taking Action in a Polycrisis
By John Clark
Today’s turbulent times offer brands the opportunity to fill the leadership gap and provide real solutions, writes John Clark, Strategy Director at Coley Porter Bell
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The myth of the ethical consumer
By Florencia Lujani and Harriet Kingaby
Media Bounty’s ‘Beyond the climate bubble’ research shows that although the majority of consumers believe in climate change they are yet to buy sustainable products.
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Getting purpose right
By Esther Duran
In a time where brands are unable to compromise on sustainability, accountability and empathy, brand purpose plays a vital role in an organisation’s success
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The New Financial Feminism
How today’s young women are seeking liberation by demanding that men pick up the bill
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The freedom of restriction: why regulation is good for creativity
By Algy Sharman
The ad industry should be well prepped for the introduction of regulation and look toward the opportunities
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Why supermarkets need to get super social in the cost of living crisis
The need to communicate with consumers during difficult times makes social a valuable tool
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From STD cakes to campaigning for ‘real’ beauty - why brand is key in destigmatising health-taboos
By Rachel Cook
Striking the right tone and listening to consumers can see communications help change the health industry for the better
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2023: moving from purpose to impact
By Nicole Green
Inclusivity is a priority and should be baked into every business decision.