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Levi’s big dAIversity problem
By Grace Tucker
Grace Tucker argues AI is no replacement for human connection and creativity
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Brands Must Hold Steady on Inclusion
Companies that invest in diversity, inclusion and accessibility despite the looming recession will flourish
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Embracing the creative opportunity of hybrid work
By Lauren Coe
Lauren Coe, Employee Experience Strategy Director at Zone argues that so far industry leaders have failed to maximise on the opportunities presented by hybrid working
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The gap between sustainability ‘say’ and brand ‘do’
Why sustainability still feels like a report bolt-on, rather than baked into the brand.
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Want to win over fans? Be a fan
When capitalising on IPs and ideas that are already widely popular with audiences, marketers must tread carefully
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Let's not beat around The Bush.
By Georgia Swanborough and Evie Nagy
The importance of using accurate language to avoid taboos and sexism Author: Georgia Swanborough, Account Director at Wunderman Thompson UK and Evie Nagy, Senior Account Manager at Wunderman Thompson UK
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What this new age of anxiety means for media and advertising
During a state of permacrisis brands must connect with audiences to support and provide valuable escapism
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How do brands achieve real localisation without losing their DNA?
By Siu-Lan Choi
Brands must have true local understanding to create culturally sensitive and accurate work
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How brands can outperform in challenging times
By Ian Millner
Ian Millner explores what outperforming brands are doing in the face of uncertainty
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How Generation D is changing the generation game
Cultural divides between generations can impact brands trying to span several audiences
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Zed first. How to connect with the generation that’s shaping the future
By Imogen Judd
Gen Z is fast becoming one of the biggest consumer groups
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The CONVO unpacks sustainable creation
FRUKT’s new fanzine explores how brands can better connect with increasingly fragmented audiences
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Leading by example: the importance of role models in adland
By Kate Allsop
Seeing women in leadership roles is imperative for the future female workforce
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You can’t be what you can’t see: why the advertising industry needs to step up and help fix the digital gender gap
By Laura Jones
There are around 303 million fewer women online than men.