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‘AI is beginning to blur the lines between reality and fantasy’

By Katie Peake

How creatives can embrace platforms to harness creativity

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Gen Z are prioritising self-care: Here’s what brands can learn

By Juandre Bekker

Research from UNiDAYS shows how students are turning to gaming to embrace escapism and wellness

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Why we need more female role models in the creative industry

By Rachna Dhall-Haasnoot

Uplifting the female leaders in the industry can open doors for the leaders of tomorrow

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Things Creatives need to know about Generative AI

By James Addlestone

Generative AI should be used to bolster human creativity rather than replace it

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Travel brands are missing a trick by underusing influencers - but they have to do it right

By Melissa Harvey

How travel brands can use influencers to engage audiences authentically

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On and off the pitch, this summer’s Women’s World Cup will be the most competitive yet

By Eve De Haan

Eve De Haan, Creative at Dark Horses shares predictions for this years Women’s World Cup and the impact it is going to have on football

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Mind your marketing: why brands shouldn’t ignore neurodivergent consumers

By Melissa Harvey

Melissa Harvey, Content Marketer at Social Chain UK on why brands should break the myth of the average consumer and embrace accessibility.

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Women want allies, not knights

By Camilla Bruggen

Wavemaker’s Camilla Bruggen reflects on Women’s History Month and International Women’s Day

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Building brand in an uncertain economy

By James Addlestone

Looking long-term can help future proof a business in times of crisis

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Where are all the unempowered women?

By Abbey Gaunt

Abbey Gaunt calls for multifaceted representation of women in advertising that goes beyond the empowerment narrative

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It’s time to get down and dirty

By Annie Muggoch

How to go beyond blood sweat and tears in rugby and sports marketing

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Be more flâneur

By Cat Wiles

Cat Wiles on the power of slowing down

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How to support neurodiversity in the workplace

By Tabitha Wells

Diverse approaches and insights can take the marketing industry to the next level

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Women and the metaverse

By Lucinda Brooke

How to embrace the opportunities in the metaverse and make Web/3 a better place for women

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