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Why brands need to mean more to people
By Kate Gibson
A story-first approach can ensure that brands adapt at the speed of culture, writes Cirkle’s Kate Gibson.
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Diary of two Young Lions
By Dee Dalencour and Conor Smith
The winners of MSQ’s Annual Cannes Young Lions competition share their thoughts on the landmark industry event
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Breaking gender barriers in the workforce
Kate Rowlinson, UK CEO, EssenceMediacom shares the practical steps the agency has taken to support women with policies which create progress.
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Reinventing the Creative
By Dan Cordoni
With awards season well underway Beyond’s Dan Cordoni reflects upon the changing role of the creative
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MAN DOWN! How brands and agencies are failing to support men
The advertising industry has an opportunity to break stereotypes and contribute to better men's mental health
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5 Purposeful Trends to Spot at Cannes Lions 2023
As the International Festival of Creativity celebrates its 70th anniversary frog’s Kara Pecknold unveils this year’s key trends.
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Real talk in an industry obsessed with ad speak
IMA-HOME’s Adam Reynolds on how nonsensical ad talk can alienate consumers and show brands to be out of touch
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Why helping to prevent ACL injuries is an open goal for brands
By Viv Bowdler
How Anterior cruciate ligament injuries (ACL) are affecting women in sport and what brands can do to support female athletes.
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Closing the Client/Agency gap: it’s time we walked in each others shoes
By Linn Frost
Clear communication and honesty can help drive better working relationships.
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A case for slow brands in a fast world
In an ever-changing media landscape brands face the difficult challenge of balancing speed and quality
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Why collaboration is key to driving action with child online safety
Brands must do more to ensure children are safe in an ever expanding tech landscape
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The value of tone of voice in the age of AI
By Martin Brown
In an increasingly automated world, the significance of tone of voice in customer communications cannot be overstated, writes Martin Brown, CCO at FM Outsource.
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Can the industry get to Net Zero greenwashing?
As sustainability raises higher up the agenda further action and regulation is needed to prevent greenwashing
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How to make your creative go further and maximise your ROI
By Ben Ducker
Using technology and working at pace can ensure creative work grabs attention