Trend
Trending: the rise of the "Granfluencer" in the UK
Holly Eddleston encourages brands to challenge their perceptions of influencers
Trend
Is market research the final frontier for smaller brands?
By Katie Tucker
Katie Tucker, Author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want, on the importance of market research
Trend
I Feel You
By Andy Walker
How emotive VR experiences and immersive empathy are changing and deepening how we learn
Trend
Gen Z’s gender equality challenge and how brands can respond
By Lori Meakin
New research from IPSOS and Effie UK’s underlines that brands are still missing out on the business firepower of equality
Trend
Building confidence: the power of self-esteem, empathy and trust
Sairah Ashman shares some key takeaways from TEDxGreekStWomen
Trend
Gaming: how brands can play better
As gaming audiences continue to diversify, FRUKT unpacks how brands can maximise their impact
Trend
How mail marketing is inspiring the industry to be more sustainable
Marketreach’s Cameron Russell shares how the business has worked to become more sustainable and maximise efficiency
Trend
Brands' biggest TikTok challenge is less “Lip Sync” or “Flip The Switch”, it’s much more authentic content
Nathan O’Connor on how brands can make a mark on TikTok
Trend
Greenwashing vs greenhushing: let’s close the gap
Businesses must be honest about sustainable efforts and be held to account
Trend
Newstalgia: Why we look back to go forward
From Burberry to Babycham the collision of past with present is creating the future.
Trend
Why the bedroom-bred generation need a crash course in connection
‘Old-school’ networking remains invaluable, and a ‘101’ for young professionals is essential, says Julietta Dexter, co-founder and chief growth and purpose officer at ScienceMagic
Trend
Embracing AI-powered NPD strategies: A crucial step for global brands
By Ben Harknett
How to harness AI's capabilities effectively and efficiently in new product development