Trend
Was 2023 the year of a return to comedy for advertising?
By Algy Sharman
Joint’s Algy Sharman shares his favourite funny ads of the year
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Why JOAN London leant into exposure therapy to smash stigmas around 'vulva'
Kirsty Hathaway shares the importance of tackling taboos head on
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What if nature was our client?
By James Turner and Ally Kingston
James Turner, Founder of Glimpse, and Ally Kingston, Creative lead at Purpose Disruptors, delve into the creation of their unique brief for the ultimate client: nature
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The shifting landscape of cool: How brands shift culturally in times of hardship
By Dave Bennett
Sincerity, emotional intelligence and humour help brands to keep their cool
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CX trends to watch in 2024
By Professor Steven Van Belleghem
Professor Steven van Belleghem shares the emerging technologies and trends to watch in customer experience
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TikTok Out of Phone - is nowhere safe from the FYP?
The TikTok takeover of the physical world has well and truly begun
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Dior takes The Crown
By Elaine Murphy and Annabelle Lane
The 10 Group’s Elaine Murphy and Annabelle Lane discuss the opportunities of royal tie-ups as the final season of The Crown is released
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The beginners guide to a career in advertising: Passion, preparation and provocation
By Anna Hickey, Alastair Bannerman and Alex Altman
Wavemaker’s Global Client Presidents Anna Hickey, Alastair Bannerman and Alex Altman share their advice for individuals looking to kickstart their careers in advertising
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Is there a role for the Creative in the Creator Economy?
Katy Sumption, ECD of Social at Atomic London and Creative Lead at Supernova on the once in generation opportunity of the creator economy
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What a transformative year for creators can tell us about the future of influence
Paul Greenwood explores how changing times have repositioned influencers creating both challenges and opportunities
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WhatsApp: How are brand digital communities evolving?
Holly Eddleston on how communities can be built on social media