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Why the only trend we should be following in 2024 is Taylor Swift
Lisa Thompson shares the lessons brands and marketers can learn from Taylor Swift
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Inclusion starts from within
In order to create more inclusive brand experiences, the industry must first look inward
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NSPCC and me: Not letting go
Sachini Imbuldeniya, CEO of House of Oddities, on how making a difference with the NSPCC brought her passion for creativity back to life
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Mean Girls the Musical and nostalgia marketing
For Sunaina Sharma, Mean Girls the Musical misses the mark in these nostalgic times
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Now, That’s What I Call Nike: What do the brand’s last 60 years sound like?
Paul Reynolds celebrates the brand’s milestone birthday by examining the sounds of some of its most iconic campaigns
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Marketers need to quieten down about AI
Truant’s Chris Jefford urges the industry to think more strategically about the uses of AI
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From selling beef cubes to building communities
By Grant Hunter
Ahead of the 2024 Olympic Games in Paris Grant Hunter lifts the lid on the evolution of sports sponsorship and how brands can embrace participation
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Elevate your brand: make Social Impact your superpower
Lameya Chaudhury urges businesses to unlock the potential that comes with a renewed focus on social impact
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How my daughter is buying into anti-ageing, luxury skincare aged 10 and a bit
Brands must address targeting of young girls with beauty products, writes Anniki Sommerville, Director of Strategic Insights at Differentology.
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Be more Marina: Embracing the power of AI
By Tony Quinn
Tony Quinn considers the impact of AI and encourages the industry to learn from Marina Hyde’s forward-thinking mindset
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Placing culture at the heart of creative
Ashika Chauhan shares the importance of culture and considers how AI will impact creativity in 2024
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How 3D real-time tech can help massively cut carbon in 2024
By Steve Barnes
Collective London Co-founder, Steve Barnes, advocates for tech that helps to create more sustainable processes
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Let’s turn our feelings into things
By Joe Goulcher
Joe Goulcher reflects on how to meaningfully contribute to culture through comms