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Now is the time to be confident in the soft power of cultural relevance
By Daniel Wood
In a broadening media landscape, advertisers need to seek out culturally relevant ways to connect with consumers
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Why 2024 will be a turning point for sports role models
Research from Beano Brain shows a new generation is ushering in new attitudes toward women's sport
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Consumers want brands to be more human
A roundtable held by WePioneer underlined that now is the time to put human connection at the heart of marketing.
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Marketers must better speak the language of consumers
With consumers scattered across the media landscape, knowing how best to speak to consumers on which platforms is key
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Are Fractional CMOs the future or a strategic sacrifice?
Marketing Leader Visha Kudhail explores the impact of Fractional CMOs on modern business
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Football’s fashion own goal
By Turhan Osman
As London Fashion Week kicks off Turhan Osman explores what sporting brands should learn from the world of fashion.
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The biggest (digital) divorce of the decade
By Jack Bradley
UMG and TikTok battle as audiences continually change the ways they interact with music
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Marketing no-goes this Valentine’s Day: How brands can woo customers without “love-bombing” them
Excessive and unwanted communications can stifle brand relationships
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Why 2024 is the year to embrace the creative potential of outdoor
When done right, outdoor advertising becomes part of culture, writes Anto Chioccarelli Creative Solution’s Director for Outdoor at Global
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Can marketers really be replaced with AI?
By Mike Maynard
Mike Maynard, founder of Napier, explores the human advantage
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Advertising can change the world with the right people: Lifting the lid on apprenticeships
For National Apprenticeship Week Louisa Stephens shares the importance of GroupM apprenticeships
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TikTok’s out of phone - why turning on ‘offline’ is the next phase for brands
Amelia Wollaston encourages brands to embrace the opportunities that TikTok has created beyond the confines of the app
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Why the only trend we should be following in 2024 is Taylor Swift
Lisa Thompson shares the lessons brands and marketers can learn from Taylor Swift