Trend
Navigating economic strain while maintaining focus on DEI
Sandra Masiliso outlines how a focus on talent and DEI is critical to agency culture at DEPT
Trend
How to bring D&I into your influencer marketing strategies
A more nuanced approach to influencers will better resonate with a target demographic and yield more effective results
Trend
Creative lessons learned from the theatre
Kate Thrumble, SVP, Head of People & Experience - EMEA & LATAM at VaynerMedia shares how a love of theatre has impacted her approach and broadened her imagination
Trend
AI’s Achilles heel: authenticity
Audiences continue to seek connection and authenticity in communications
Trend
‘I don’t think brands create culture. I think people do’
By Rory Natkiel
Rory Natkiel, Head of Strategy at Sid Lee London shares how music makes him think differently about culture
Trend
How I drove cultural change by building on solid foundations
By Oya Mustafa
Recipe’s Oya Mustafa on building upon existing beliefs and spotlighting talent
Trend
Stepping into the spotlight of the local community centre
By Leah Groom
IMA-Home’s Leah Groom shares how trying new things takes bravery but is essential for creativity
Trend
The Invaluable Currency of Connections
By Ben Tauber
Ben Tauber, Partner for Agencies at Grace Blue New York on why networking is the cornerstone of career success
Trend
The evolving experience landscape in 2024
By Lucy Porter
Lucy Porter dives into the trends pushing forward the experience industry from everyday activities to larger live experiences
Trend
Driving cultural change through collaboration
By Sam Fearnley
Sam Fearnley on how IMA-HOME have put focus on culture and people
Trend
Fearless beginnings. Diary of a Start-Up
By Al Fayolle
Six months into setting up his agency, Al Fayolle shares his learnings so far
Trend
Heritage brands must know what to elevate and what to leave in the past to engage with modern consumers
In times of uncertainty heritage brands have an opportunity to offer comfort, consistency and reassurance
Trend
Why it’s time to bust the brand vs activation marketing myth
By Nick Cooper
Marketers need to find the right balance to maximise impact
Trend
Things are about to get weird – why advertisers should embrace humour and surrealism
In times of crisis unpredictable creativity is about to make a comeback