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Creativity is the currency that will differentiate brands
GenAI will help create opportunities for brands to create attention-grabbing campaigns that deliver results
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Embracing Generative AI: Be the ‘yes, and’, not the ‘no, but’ person
Steve Phillips shuns fearmongering in favour of a more open-minded approach to AI
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Irrelevant but not worthless: How to turn a rebrand into a refresh
Chuck Studios’ Olaf van Gerwen unpacks Lyle’s rebrand
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How nostalgia for the pre-smartphone era is driving design in the age of AI
Type is an impactful design choice that can speak volumes about where we are as a society, says Damien Collot
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Paris 2024: The green Olympic games
By Matt Readman
How sport has the power to act in the climate crisis
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Kids’ creativity is under threat, here’s what business and brands need to do about it
By Hannah March
Hannah March says we must not let the cost of living crisis push the need for a creative education down the agenda
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Navigating the wild west of the creator economy
By Tom Sneddon
From embracing 'scruffy social' to fostering agile approaches, Tom Sneddon unveils four pivotal strategies to tap into the vast opportunities of the creator economy
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Bridging the gap: aligning your creative impact with a business mindset
By Gary Preston
Creatives must embrace a proactive approach to measurement, moving beyond vanity metrics and focusing on commercial goals
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Never stand still: Keeping ahead of competitors through thought leadership
Edelman’s latest report explores how to stay ahead of trends and create relevant content
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Canon brings accessibility to photography with World Unseen
By Nicola Kemp
The groundbreaking exhibition and film series in partnership with the RNIB was created by VML UK
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Bear Necessities – the simple power of using bears in advertising
By Clare Turner
For World Bear Day Pearl & Dean’s Clare Turner celebrates Paddington