It's a tough time for all of us to say the least. For those involved in travel and tourism, about 1 in 10 people worldwide, it’s even tougher. Many communities and livelihoods depend on tourism, and the money it brings in can both help and save lives.    

Amidst all the current turmoil, we’ve launched the latest edition of Human Magazine, designed to uphold all good in the world. To champion positive change, opinions, attitudes and beliefs. To explore the issues that our world faces, blind to race, colour, creed, sex, gender, age, disability, power, or any other bias. To inspire others to change the world.

You can read the latest edition, Travel for Good, here. Travel for Good means to us travelling for the right reasons, towards the betterment of ourselves and the people and environment we come into contact with. If we can’t do this, then I personally believe we simply shouldn’t travel. In a world of increasing disparity, we can come closer through travel, and by doing so generate and distribute both empathy and wealth to those needing it most. In this respect, Travel for Good is a standard bearer for the most pressing needs of our time: climate, culture and community. 

So, why did a creative agency launch Travel for Good?

Achieving a positive impact

Sustainability in travel has been discussed for decades. In 1972, the first United Nations Conference on the Human Environment focused on the challenge of preserving and enhancing our environment. It was an issue rearing its head then, well before travel exploded.

In an effort to add to this momentum, we at Kemosabe have put together a collection of examples, illustrating the actions that people and organisations large and small are taking today to further this cause. We know the cause will be amplified by doing so.

We asked our fellows in the travel industry for the single best example producing tangible positive effects, initiatives that realise the benefits of travel whilst minimising its impact. Showing how possible it is to achieve a positive impact on travellers, the environment and local people.

The result? A 60-page compendium of sustainable initiatives and tangible outcomes from industry-leaders, designed to inspire action, commitment and bold ideas.

For example, Rolls-Royce’s environmental strategy launching their zero-emissions plane into the record books, Palau’s eco pledge changing the face of tourism worldwide, VisitEngland’s disability-inclusive Dementia Friendly Tourism Guide, and MSC Cruises’ pledge to become the first carbon-neutral cruise liner. Plus, more from Fiona Jeffery OBE, Much Better Adventures, Mintel, ABTA, Lush, All Nippon Airways, and more.

What we hope to achieve by this? We say enough of talking sustainability and not enough action. We want to celebrate and highlight these fantastic initiatives to help inspire everyone involved in travel to accelerate, kickstart or enhance their own initiatives. Collectively we want to prove there is a new way to travel, which will one day to become the norm.

Visit Kemosabe's profile to download the Travel for Good edition of Human Magazine.