1. By creating every part of an ad in a game engine you are cutting production schedules from months to weeks, edits from weeks to days and renders from days to seconds. Advertising is not an industry known for giving time back to people, but with 3D real-time and virtual sets, the savings are real and significant. Your remote collaborations generate immediate results, inspiring even greater ideas and allowing you to work at the speed of thought. Every bit of time saved can be reinvested into your workforce and creating a more sustainable structure for your business.

2. It cuts out all transport requirements – flying D.O.P’s and crew around the country or the world are now a thing of the past. A crew consisting of countless people travelling from around the world can be reduced to a mere handful, all of them working from the place that suits them best. We all know from experience that a ‘simple’ plane journey actually ends up being a delayed plane journey, rebooking, taxis to and from the airport, meals…do I need to go on? Even the strictest budgeter will find their costs have slipped out of their grasp and into the stratosphere.

Creating an ad on a virtual stage as opposed to a location shoot can make you nearly 80% more efficient in terms of your carbon footprint, creating 0.74 CO2e versus 94.82 CO2e, with more savings being made all the time as technology improves yet further.

3. It reduces waste – no more cancelled shoots due to the weather or hours spent in editing removing unwanted background interference - you can have a golden hour at any time of the day or night. The challenges of getting everyone together in one place at the same time become a thing of the past overnight. Everyone can work at the peak of their abilities in the knowledge that their schedule is bang on target.

4. It's hugely time-efficient – real-time edits and changes can be made over the shoulder at any stage during the creative process, ensuring the client’s needs can be adjusted both during and after creation. Want to quickly see what something would look like in fire engine red rather than vermillion? A click of the button and the results are there. Possibilities you wouldn’t even bother asking about can now be experimented with without devouring time or money.

5. Turnaround is fast – and getting quicker all the time, saving on staff and materials costs. Does creating 4 entire worlds in four weeks sound ludicrous? Maybe to you, but in our world, and in the one we made for EE, it’s a reality.

6. Once an environment has been created it can be easily reused, removing the need for expensive set builds and their destruction after use. You build your own library of content, whether that be a product, an animated character or a whole environment, and it’s there for you to revisit at any time, whether it’s for a quick makeover, simple colour change or total redesign.