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How Converse refused to conform at Christmas
Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.
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‘Tis the social season: Rethinking Christmas campaigns
By Ines Casas
Ines Casas, Social Director at eight&four, on moving Christmas storytelling from TV to social media.
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What does it take to be memorable in 2025?
Charlotte Black, Chief Strategy Officer at Saffron Brand Consultants, explains that brands need to build positive emotional connections with consumers.
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Climate crisis: Advertising needs to be in the room
By Alex Murray
Alex Murray, Head of Advocacy at Conscious Advertising Network, on key learnings from COP29 for advertising.
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Fandom and AI – Endless creativity or the death of originality?
By Tom Sneddon
AI can help brands to harness the power of fandom.
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From niche to mass: Spotting emerging cultures in fandoms
Finding the right fandoms to tap into can help brands build deeper connections.
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Reclaiming joy online: How brands can embrace the liveable web in 2025
Paul Greenwood, Global Head of Research & Insight at We Are Social, on making the internet fun again.
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Beyond the trend: making fandoms work for your brand
How brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact.
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Empowering brands through women’s sports: a winning play for growth and connection
Investing in women’s sport is a strategic advantage for B2B brands.
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Lights, camera, advertise: why cinema and fandoms are a box-office smash for brands
The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience.
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Virgin Atlantic shows that consistency is the cornerstone of success
By Alice McGinn
Virgin Atlantic remains committed to its DE&I agenda because there is clear evidence it has a positive impact on the brand, writes Alice McGinn Strategy Partner at Lucky Generals.
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All I want for Christmas… is experiential
By Ben McMahon and Richard Hartle
Investing in experiential can help brands cut through the clutter of the Christmas advertising bonanza.
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How can brands use music to overcome generational tensions?
Joanna Barnett, Strategy Director at Truant, on the power of music to bring people closer together and broaden a brand’s appeal.
