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Using AI in design to disrupt conventions
How can we use AI to ensure that the design work we produce stands out, rather than blend into a sea of conventionality?
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Nostalgia vs innovation: Embracing retro tech
Despite the pace of technological advancements and the multitude of opportunities it offers, Gen Z has been drawn to retro technology and the nostalgia it evokes.
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Why Super Bowl ads can lose the celebrities and still win
By Vanessa Chin
Celebrities don’t equate to sure fire hits in the much-coveted Super Bowl ad breaks, writes Vanessa Chin, SVP of Marketing at System1.
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Reimagining internal comms in 2025 to power cultural endurance
By Jo Singleton
Your employees are your best advocates, says Jo Singleton, Employee Communications and Engagement Director at Smarts.
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The creator economy: A lifelong opportunity for brands
By Tebo Mpanza
Tebo Mpanza on finding ways to connect with audiences at every life stage.
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Teach an old dog new(s) tricks
By Lotte Jones
Lotte Jones, Chief Commercial Officer, The News Movement, on the publishing landscape’s lessons for brands.
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Gaming as the next creative frontier
Brands that embrace gaming’s potential can drive creative innovation and shape the sector's future, says Jasmin Haasbach, VP Global Brand Partnerships, Head of Europe, ESL FACEIT Group.
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Step up or step aside
By Will Poskett
While advertising has promoted brand purpose for years we too often remain quiet when it really counts, writes Defiant’s Will Poskett.
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Brands, cut the gags. Effective humour is serious business
How using humour can build consistent storytelling and drive business results.
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Hollywood may favour sequels, but let’s shoot for something new
By Marc Webbon
In 2025, Adland should focus on originality and being bold.
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The great reset: Focus on equality, if you want to fuel creativity
Inspiring the best work with a work environment that empowers and rewards all employees.
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Let’s get physical: why playfulness can be a powerful drive to action
By Sonia Danner
Focusing on the fun in creative to form authentic connections between brands and consumers.
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Experimentation and innovation will redefine how creators, makers and brands connect
Embracing AI can help to enrich the creative process.