Making Christmas shopping that little easier, department store Debenhams has launched its festive campaign; ‘Duh, Debenhams’, with creative agency, Exposure.

Highlighting the ease of shopping at Debenhams, the light-hearted spot features British icons who have successfully sidestepped the stress of the festive shop.

Starring the actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor, and presenter and podcaster Hannah Cooper-Dommett, the 30-second hero video merges Christmas extravagance with humour.

Showcasing a range of shopping dilemmas, British icons provide solutions with one simple phrase; “Duh, Debenhams”.

Drenched in rain, a woman waiting for the bus has her shopping bags break and her purchases spill out across the ground. Frustrated, she yells, “Why does Christmas have to be so hard?” Then the scene changes to Elizabeth Hurley lounging in a warm-toned room and green glittery dress, online shopping and telling the audience: “Duh, Debenhams”.

Other frustrating Christmas shopping problems are also depicted, and tackled with the campaign’s simple tagline. These include the challenge of too many websites to buy from, or physically waiting in line for what feels like years instore. All festive shopping challenges which can be solved by shopping at the online department store. A message delivered consistently by contrastingly zen scenes.

The hero video is set to a remix of a Christmas classic, ‘Carol of the Bells’, which weaves in the tagline, “Duh”.

Rolling out across TV, video on demand, digital, social media, out of home and digital out of home, the campaign will have key placements in The Outernet, Manchester Piccadilly, and London Euston.

Dan Finley, CEO at Debenhams, said: “‘Duh, Debenhams’ flips the script on festive shopping chaos and boldly establishes us as the ultimate answer for a stress-free Christmas shopping experience. Our iconic British cast delivers ‘Duh, Debenhams’ in a classic yet humorous style.”

Employing humour and sass to convey the convenience of shopping at Debenhams, ‘Duh, Debenhams’ offers solutions to relatable festive frustrations. A simple and powerful message that will stick in the minds of consumers in the run up to Christmas.