Trend
‘For a Christmas as magical as your first’
By Nicola Kemp
John Lewis and adam&eveDDB celebrate the joy of togetherness in a heartfelt Christmas advertising campaign.
Trend
Here comes the joy
By Nicola Kemp
Boots’ Christmas campaign from VMLY&R London underlines the power of joy and togetherness at Christmas.
Trend
Koskenkorva launches climate change fighting vodka to promote regenerative farming
Bob the Robot helps to promote ‘Koskenkorva Climate Action’ vodka made entirely from regeneratively farmed barley
Trend
Curry’s celebrates its real-life in-store tech experts in its first campaign since merger
The UK’s largest electrical retailer has teamed up with AMV BBDO to launch a new integrated campaign celebrating Currys as the home of tech expertise
Trend
"Advertising without trust is just noise"
By Nicola Kemp
The latest research from the UK advertising’s thinktank Credos has revealed that public trust in advertising is improving
Trend
Why Sanctuary Spa and Southpaw are democratising self-care
‘This Counts’, a joyous new campaign for Sanctuary Spa, underlines that self-care is a necessity not a luxury.
Trend
Sky Zero’s environmental pledge for a better tomorrow
Sky launches new film to highlight environmental commitments.
Trend
Love them or loathe them ‘Staycations’ are here to stay
MINI and The Brooklyn Brothers celebrate Britain’s #BigDaysOut to help holidaymakers find the UK’s hidden tourism gems
Trend
Virgin Media harness the power of music and live events to engage consumers
As music fans return to festivals with a heightened sense of community and togetherness, brands are able to assist in creating unforgettable experiences
Trend
Nike highlights the power of staff as it looks to promote retail experience
By shifting the lens inwards, the brand highlights how the benefits of the physical store are being redefined
Trend
Mixtapes spark Millennial nostalgia
Why Digitas UK and OREO have tapped into the trend of nostalgia to deliver an integrated AI and digital activation.
Trend
Dubai Tourism and Mother reinvent travel marketing for a new era
By Nicola Kemp
A new entertainment platform starring Jessica Alba and Zac Efron signals the return of big-budget destination marketing.
Trend
Sustainability set to be key trend this Christmas
By Nicola Kemp
IPA data suggests young adults will close the action gap when it comes to sustainable shopping choices.
Trend
Beyond the surface
By Nicola Kemp
How adidas and Havas are creating more space for women in sports.