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What the Glastonbury experience can teach brands
Christophe Castagnéra, Head of Strategy UK, Europe and the Middle East at Imagination on what Glastonbury can teach the industry about brand evolution.
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Blurred identities, composable and conscious brands
Sairah Ashman, Global CEO of Wolff Olins on three behavioural shifts that will impact your consumer relationships
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Cannes Diary: creativity can drive change
By Annalise Valentino and Emma McKernan
MSQ’s Young Lions Annalise Valentino and Emma McKernan reveal the key trends from the festival’s opening sessions.
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'One’s Lovin’ It’
By Nicola Kemp
As the country gets set for the Queen’s Platinum Jubilee McDonald’s unveils a temporary new slogan
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Seen, skipped or stereotyped?
Getty Images explains how its visual imagery toolkit will promote greater diversity and inclusion in imagery at an event by The Unmistakables.
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Laneige enlists Euphoria star to explain the science behind the skincare
The campaign from Gravity Road calls upon Sydney Sweeney speak to audiences
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Pandemic recovery fuels record advertising growth
Advertising Association and WARC Forecasts see UK adspend rise to £32bn in 2021.
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Boots revamps Advantage Scheme in response to rising cost of living
The Boots Price Advantage scheme allows Boots Advantage Card members access to instant lower prices on a range of products
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The Truth About Britain: keeping up with an ever-changing nation
Research from McCann explores the values and mood of the nation so that brands can better appeal to Brits
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Sense and Sustainability: The key takeaways from Pentawards Spring Festival 2022
The recent Spring Festival was dedicated to exploring the five senses and packaging design
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How Speedo’s Swim United aims to democratize swimming
Kev McFadyen, Global Brand Director at Speedo and Rani Patel, Director of Cultural Collaborations at Livity explain how they engaged community to create authentic conversations around swimming
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Tesco Mobile tackles cost of living crisis in new campaign
By Nicola Kemp
The new campaign from BBH highlights that showing consumers that you are on their side is business critical.
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Lockdown, Brexit, ecommerce and new opportunities
By Nicola Kemp
The Advertising Association’s UK Advertising Exports Report 2022 sets out the global headwinds for industry to tackle for growth.
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NHS ‘Get Vaccinated’ named most emotionally engaging ad of 2021
System1 reveals the top 10 ads of 2021 according to the Test Your Ad platform