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American Express campaign champions small businesses
The campaign from Dentsu Creative uses small shops as a canvas to promote American Express’ cashback offer.
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Hilton highlights the benefits of hotels
The campaign from TBWA\London highlights the luxury nature of hotels while poking fun at holidays with hidden costs
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Artists’ interpretations of love
By Nicola Kemp
Paper specialists Fedrigoni issued a call to action for all artists to express their interpretation of love
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Transparency and clarity: Barclays and OMD on partnership
By Nicola Kemp
An expansive interview with IPA President Julian Douglas underlines the power of complete transparency and trust for successful partnerships.
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The fallacy of anti-sponsorship
By Matt Readman
Matt Readman, Chief Strategy Officer at Dark Horses on why Brewdog lacks emotional intelligence and the challenge of a catastrophically managed World Cup.
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Aldi releases Christmas teaser campaign
By Nicola Kemp
Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign
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Tesco and BBH launch ‘The Christmas Party’
By Nicola Kemp
Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.
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Farmer Christmas returns for Morrisons
By Nicola Kemp
Quality, value and consistency sit at the heart of the festive campaign from Publicis Poke.
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Boots and VMLY&R deliver Christmas ‘Joy For All’
By Nicola Kemp
The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.
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Craig David finds better days by train
New music video for supported by Trainline from Mother London encourages sustainable travel
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A festive world cup lifts Q4 ad spend
Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.
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Go Very early this Christmas to spread the cost
Very campaign from Grey London marks the start of this year’s Christmas ads
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Cost of living crisis sees marketing budget growth slow
The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues
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Why Juice Plus+ is simplifying wellness
Sasha Laman, Vice President of Global Marketing at Juice Plus+ on the future of wellness.