By Izzy Ashton
By aligning themselves with the voices of their audiences, brands are able to become more actively involved in real societal issues, ones that directly affect their customers, and take on a more visible role within their community.
Whatever your industry, a diverse and representative workforce is the best way to ensure that the products you create or the services you provide best represent the audience you are talking to.
By Izzy Ashton
Every brand is born from a purpose. But should brands have a higher purpose? Or, has doing good become the latest trend?
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