Trend
Feeling Nostalgic
By Izzy Ashton
We often look back to the past, to our own pasts and childhoods specifically, to reminisce on those good old days and to attempt to dispel anxiety about our future.
Trend
Escape the war room
From elevating the voice of the LGBT+ community to a Halloween stunt and a chicken crisis, forget war, these tactical ideas are striving for peace, entertainment and a well-executed apology.
Trend
Safe Spaces
By David Sanger
The importance of space to the LGBT+ or any other community cannot be undervalued. Space can provide somewhere for conversation, for education and can be anywhere from a refuge to a home.
Trend
Maybe it's because I'm a Northerner
Real-life, wherever you live, is worth talking about. We need to feature more regional accents, show the inside of more homes, and travel north of the M25.
Trend
Brand-made films
By Izzy Ashton
When brands create content that rivals that of streaming platforms, they can open up a new world of engagement, and of possibilities.
Trend
Tackling the trolls
By Izzy Ashton
When you say the word troll, what image springs to mind? How about a shadow-like figure sitting behind a computer screen angrily typing away at people they’ve never met?
Trend
An evolving logo evolution
Over the last century logos have evolved from complex designs to simple marks. Perhaps a changing, adaptable design is the future for brands to keep up with our rapidly moving, constantly innovating world.
Trend
Mental Health, it's time we all talked about it
Mental health is not just an issue for social media companies. Anyone who brings images and messages to our screens should be thinking about these silent illnesses.
Trend
The resurgence of radio
By Izzy Ashton
How can brands transform their visually-led, instagramable world into sound? When we listen to a story our imagination builds images, characters and entire worlds. It is this visual power that brands can draw from as they create a radio ad.
Trend
What stood out at SXSW
Here, some of the attendees from socially-led creative agency We Are Social, share some of the trends that stood out for them over the last few days.
Trend
Goodbye celebrity, hello superhero
Let’s demand characters that make us proud of who we are and where we come from. It’s time to say goodbye to the age of celebrity and hello to the year of the superhero.
Trend
Need for Speed
By Izzy Ashton
In today’s world, personalisation has to be done at speed. Speed equals convenience. And convenience equals a greater number of returning customers. Because ease is all we want. Isn’t it?
Trend
The Internet of Eyes and Ears
By Izzy Ashton
Our phones, and the super computers they house, can now see and hear as well as they can read and listen. This is transforming the way that brands can use this technology to help assist us in our everyday lives.
Trend
Nowhere to Hide
A successful business can also be an ethical one. Transparent production processes are fundamentally changing how, where and by whom products are made.