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Funny is power
By Nicola Kemp
Why Comic Relief and Pablo turned to the galvanising force of an unexpected giggle for Red Nose Day 2021.
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Will every month be Dry January in 2021...probably
By Nicola Kemp
Carlsberg’s global campaign for its alcohol-free beer brand underlines the category's transition to the marketing mainstream.
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John Lewis and Waitrose celebrate the power of kindness this Christmas
By Izzy Ashton
It’s kindness that won out in 2020, as John Lewis and Waitrose want to remind us this Christmas in a new campaign asking us all to ‘Give a Little Love’.
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“Being comfortable is owning who we are”
By Nicola Kemp
How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.
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Five years on: How This Girl Can is still breaking boundaries
By Nicola Kemp
The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.
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How Baileys, The Women’s Prize for Fiction and VMLY&R elevated female authors with #ReclaimHerName
By Nicola Kemp
The campaign aims to encourage new and important conversations around the continuing challenges women face in publishing and authors' many reasons for using a pseudonym.
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The truth about lockdown for women is a story of strain and embracing a slower pace of life
By Nicola Kemp
Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.
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Why Born Free and ENGINE turned to real voices in lockdown
By Nicola Kemp
A new campaign highlighting the plight of animals in captivity shines a light on the power of lived experiences and real voices in advertising.
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Purpose Disruptors invite the industry to be part of The Great Reset
By Izzy Ashton
A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.
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Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies
By Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
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Why community is the future of fashion culture
By Izzy Ashton
The fashion industry is reflecting the shifting market, recognising that engaging directly with consumers becomes a powerful marketing tool; the consumer becomes the influencer.
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Experiential beauty: How brands are fusing physical and digital
By Izzy Ashton
Beauty is the midst of a physical and virtual revolution with significant implications for brands.
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Our changing relationship with AI
By David Sanger
AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?
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The importance of trans representation, and why every voice should be heard
By Izzy Ashton
Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.