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Welcome to the age of cynicism
By Nicola Kemp
Say less, do more; what brands should know about the Havas Meaningful Brands Survey 2021.
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‘Long Live the Prince’: The brands re-writing history to highlight knife-crime
By Nicola Kemp
The story behind ENGINE Creative and EA Sports groundbreaking Kiyan Prince Foundation campaign.
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How VMLY&R and Snapchat are connecting with Gen Z voters
By Nicola Kemp
The Speech to Street campaign turns to AR to create a platform for Gen Z creators to amplify their voices.
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How creative collaboration provided the firepower for the Give Her Space campaign
By Nicola Kemp
Sophia Johnson and Sophie Szilady, a creative team at The Brooklyn Brothers, share how they turned to creativity to create the space and the words to confront violence against women.
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Why now is the time for brands to harness power of the Thoughtful Marketing movement
By Nicola Kemp
A panel hosted by Bloom & Wild in partnership with Creativebrief underlined why now is the time for brands to prioritise empathy and humanity in their use of data.
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EA Sports, adam&eveDDB and Channel 4 raise the bar for diversity
By Nicola Kemp
The broadcaster’s £1m Diversity in Advertising Award winning campaign tackles the lack of British Asian representation in professional football.
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Estée Lauder, VIRTUE and Refinery29 place post pandemic positivity centre stage
By Nicola Kemp
Estée Lauder’s partnership with VIRTUE and Refinery29 aims to encourage young people across the country to change up their routines and boost their confidence.
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Hard Calls Save Lives
By Nicola Kemp
Why the Metropolitan Police Service and Crimestoppers turned to storytelling to change behaviour.
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Unilever ends beauty norms and raises the bar for inclusive marketing
By Nicola Kemp
The brand is redefining the rules of beauty marketing with its focus on ‘Positive Beauty’.
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Refuge’s #TheNakedThreat campaign secures law change to make threatening to share intimate images a crime
By Izzy Ashton
Following a campaign from AMV BBDO, this change in the law is an example of the power of collective action to bring about vital, life altering legislature.
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Essity tackles the gender pain gap with ground-breaking #painstories campaign
By Nicola Kemp
A ground-breaking new campaign created by AMV BBDO is challenging the stigma and silence surrounding the unspoken agony of women’s pain.
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How the Big Issue partnered with LinkedIn to digitally empower its vendors
By Izzy Ashton
Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.
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How NatWest and Getty Images collaborated to shift the visual narrative for female entrepreneurs
By Izzy Ashton
‘#BeTheRoleModel’ aims to create an image gallery to celebrate the diverse stories of female business owners across the UK.
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How the NHS and Pablo are changing behaviour and breaking taboos
By Nicola Kemp
‘Leave them certain’ delivers a masterclass in behavioural change by encouraging people to talk to their loved ones about organ donation.