Women’s nutritional health brand Wild Nutrition has launched its first ever TV advertising campaign, reflecting the growth of the women’s health category as a whole. 

The campaign, which launched on Boxing Day, to coincide with the post-Christmas surge in attention to health and wellness, marks a pivotal milestone in the brand’s evolution.

Creative agency Brothers and Sisters partnered with Freefolk production studios and media-buying agency, Goodstuff to bring the campaign to life.

Wild Nutrition was founded by Henrietta Norton alongside her husband Charlie Norton in 2013. The B-Corp company is rooted in Norton’s 21 years of experience running women's health clinics. 

Brit and Fluff, a creative duo at Brothers and Sisters, worked closely with Freefolk and acclaimed British actress Holly Aird to craft a compelling narrative that portrays women’s life stages through scenes of nature.

Wild Nutrition is aiming to disrupt the industry by offering a different way of delivering supplements. The brand’s ‘Food-Grown’ philosophy is based on ensuring nutrients are better absorbed by consumers.

The advertising campaign reflects the brand's evolution as a direct-to-consumer and high-street brand. Wild Nutrition products are now available in stores including Holland & Barrett and Sainsbury’s.

Matt Hiscock, CEO of Wild Nutrition, explains: “This advert launch highlights another key milestone in our long-term strategy, demonstrating our confidence in delivering our business objectives. The ad focuses on our key differentiator; non-synthetic, ‘Food-Grown’ ingredients that support women through the changing nature of their lives.”

The new Boxing Day spot is the start of a sustained media campaign for Wild Nutrition. The campaign marks a step change for a season in which women’s bodies are traditionally targeted by diet products. A brand successfully built on reflecting the true seasons of women’s lives, rather than berating them for simply existing.