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Setting goals for creativity in 2025
BITE’s Year Ahead series saw industry leaders looking back at 2024 and ripping up the rulebook.
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Heinz triggers taste memories with new masterbrand campaign
By Nicola Kemp
The new campaign from Wieden + Kennedy London uses close up shots to trigger food memories.
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Rexona spot celebrates head to toe sweating
The ‘No more fear of body odour’ campaign from AMVBBDO promotes whole-body deodorant for movement without worry.
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Cadbury’s rewards kindness with sharing bar
By Nicola Kemp
The limited edition range helps consumers to share their bars by attributing chocolate chunks to acts of generosity.
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Wieden+Kennedy London collaborates with artists for logo refresh
By Nicola Kemp
The agency has teamed up with a diverse range of makers in London to breathe fresh life into its logo.
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Boots captures the joy of saving
The Savvy Savers campaign features Boots shoppers celebrating the savings they’ve made.
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Ford leans on heritage to launch Capri as an electric vehicle
By Nicola Kemp
The ‘Mischief Rewired’ campaign from Wieden+Kennedy London will launch the electric vehicle across Europe.
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Boots recouples with Love Island for seventh series
By Nicola Kemp
The health and beauty retailers' long-term partnership with the hit show has helped cement the brand’s position as the go-to destination for beauty brands.
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Wild Nutrition launches its first ever TV campaign
By Nicola Kemp
The women’s nutritional health brand launched the campaign over Boxing Day.
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Twix taps D Double E and Nella Rose for Twixmas anthem
By Nicola Kemp
The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.
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Top 10 Marketing Moments of the year: the Eras tour
A lesson in the art of authentic connection, fandom, and consistency.
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Top 10 Marketing Moments of the year: Thankyou for the Christmas ads
By Nicola Kemp
From Disney’s loveable Octopus, to Boots’ majestic Mrs Claus, 2024 was a festive ad season to remember for all the right reasons.
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Top 10 Marketing Moments of the year: Social media’s reckoning
Social media platforms face an inflection point as calls for regulation grow louder.
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Top 10 Marketing Moments of the year: E45 shows the enduring power of inclusion
E45 showcased Trans+ joy to underline its commitment to skin care for all.