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Kevin Pietersen’s Dram Bell whiskey expands in India
By Nicola Kemp
London-based Roll Dot Agency’s Indian arm will drive the cultural narrative for Dram Bell Whisky.
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Suicide&Co campaign aims to break the cycle of grief
By Nicola Kemp
A hard hitting campaign from VML highlights the generational impact of suicide bereavement.
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Crosta Mollica inks sponsorship deal with Venezia FC
By Nicola Kemp
The UK-based Italian food brand will be the partner of the club’s Women’s First Team.
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NatWest inks sponsorship deal with ParalympicsGB
By Nicola Kemp
The bank will become the official banking partner for the games and will extend its ongoing partnership with Team GB.
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Setting goals for creativity in 2025
BITE’s Year Ahead series saw industry leaders looking back at 2024 and ripping up the rulebook.
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Heinz triggers taste memories with new masterbrand campaign
By Nicola Kemp
The new campaign from Wieden + Kennedy London uses close up shots to trigger food memories.
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Rexona spot celebrates head to toe sweating
The ‘No more fear of body odour’ campaign from AMVBBDO promotes whole-body deodorant for movement without worry.
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Cadbury’s rewards kindness with sharing bar
By Nicola Kemp
The limited edition range helps consumers to share their bars by attributing chocolate chunks to acts of generosity.
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Wieden+Kennedy London collaborates with artists for logo refresh
By Nicola Kemp
The agency has teamed up with a diverse range of makers in London to breathe fresh life into its logo.
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Boots captures the joy of saving
The Savvy Savers campaign features Boots shoppers celebrating the savings they’ve made.
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Ford leans on heritage to launch Capri as an electric vehicle
By Nicola Kemp
The ‘Mischief Rewired’ campaign from Wieden+Kennedy London will launch the electric vehicle across Europe.
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Boots recouples with Love Island for seventh series
By Nicola Kemp
The health and beauty retailers' long-term partnership with the hit show has helped cement the brand’s position as the go-to destination for beauty brands.
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Wild Nutrition launches its first ever TV campaign
By Nicola Kemp
The women’s nutritional health brand launched the campaign over Boxing Day.
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Twix taps D Double E and Nella Rose for Twixmas anthem
By Nicola Kemp
The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.