Trend
Puma launches new podcast in sustainability push
By Nicola Kemp
Puma is launching Green Flags, a five part series hosted by Lioness Maya Le Tissier.
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Weightmans’ campaign brings emotion to B2B marketing
By Nicola Kemp
‘See the Possibility’ is the law firm’s first ever brand campaign.
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Paralympians declare they’re not participating
The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics
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NatWest leans on Team GB in Challenge series
By Nicola Kemp
The campaign from VaynerMedia EMEA sees Team GB athletes highlight their business ventures
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M&M’s bring miniature magic to the summer of sport
By Nicola Kemp
The European launch of M&M’s Minis features miniature media and miniature athletes
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Epic Bodyform campaign successfully smashes menstrual silence
By Nicola Kemp
The campaign, from AMV BBDO, highlights the education and expectation gap still surrounding women’s bodies.
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Speedo dives into purpose-led positioning
By Nicola Kemp
The complete rebrand, created by Anomaly, highlights the brand's love of swim culture
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IPA, APA, ISBA strive to improve production pitch process
A new joint initiative will help to improve the production pitch experience and alleviate pressure on all parties
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Ikea turns to Roblox for employee outreach
By Nicola Kemp
The new campaign, created by Mother, is designed to attract a new generation of co-workers.
Trend
Voting is Hot AF
By Nicola Kemp
Saatchi & Saatchi launches campaign to get young voters to the polls.
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Ebay helps shoppers make room for clothes they love
The ‘Turn Nothing to Wear into Something to Love’ from Dept promotes circular fashion, encouraging users to sell unloved clothes and buy second-hand
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EE promotes British Sign Language with football superstars
The campaign helps to keep British Sign Language users involved in football culture
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70% of people can’t remember the last time a brand excited them
By Nicola Kemp
New research into luxury marketing from media giant Global underlines a ‘joy gap’ in marketing
Trend
IPA research shows power of brand investment to the city
By Nicola Kemp
New research from the IPA underlines the importance of seeing marketing as an investment rather than a cost.