BITE Focus

Collaboration, culture shift and transparency: fashion’s sustainable future

By Izzy Ashton

Stylus’ annual Decoded conference lifted the lid on the challenges the fashion industry faces as it seeks to address the climate emergency.

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“It’s one thing to adopt the code it’s another thing to change the culture.” Why TimeTo is taking its campaign to eradicate sexual harassment to Cannes

By Nicola Kemp

TimeTo’s hard hitting campaign is a reminder of the need to continue the drive to eradicate sexual harassment in advertising.

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“The algorithm outpaced the ethics”: Why the Conscious Advertising Network wants to clean up digital advertising

By Nicola Kemp

Launching its manifesto, the Conscious Advertising Network has urged brands to use their influence to prevent the spread of hate speech and fake news.

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Seven Nudges from Nudgestock

By Nicola Kemp

Behavioural science can shift the dial when it comes to brand building and Ogilvy’s annual Nudgestock conference demonstrated the power of getting outside of the bubble.

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"Marketers are demanding change" How Cannes Lions is pushing for equality

By Nicola Kemp

Louise Benson, VP Festivals Cannes Lions Festival of Creativity, lifts the lid on this year’s #SeeItBeIt programme and how the festival has elevated equality.

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Don’t be a bystander to change: Key takeaways from WACL Gather

By Nicola Kemp

Kindness, representation and moving the dial on gender equality were top of the agenda at WACL Gather.

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Warsaw

By Bartek Bernaciak

After decades of difficult history, the beginning of the 21st century is the best moment to visit Warsaw. Go beyond the Old Town, visit the city's beaches and share delicious food at the old Soho Factory.

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To break taboos, you have to be prepared to lose something

By Nicola Kemp

From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.

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It Ain’t Easy Going Green

By Izzy Ashton

Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.

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Manchester

By Jamie Peate

Jamie Peate, Global Head of Retail Strategy for McCann Worldgroup and self-confessed Manco-phile, takes a look at the city’s vibrant renaissance, showcases some of the work coming out of the metropolis and plays tour guide.

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It’s the end of the road for boring retail

By Izzy Ashton

From online to offline, experiences are taking precedence over product. An engaging, unique experience can cement a brand as part of a consumer’s lifestyle rather than just a retail exercise.

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AdWeek Europe 2019

By Izzy Ashton

When London Mayor Sadiq Khan shares the stage with Richard E. Grant (fresh off the back of an Oscar nomination), Paul Polman the former CEO of Unilever and countless highly acclaimed marketers, you know you’re in for a few interesting discussions.

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Tokyo

By Erick Rosa

Publicis One Japan's CCO talks us through the neon colored nights, hidden bars, Michelin stars, temples & science fiction of Tokyo.

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A New Female Narrative

By Izzy Ashton

From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.

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